{"id":19871,"date":"2024-02-14T08:34:04","date_gmt":"2024-02-14T08:34:04","guid":{"rendered":"https:\/\/www.purrweb.com\/blog\/?p=19871"},"modified":"2024-02-14T14:51:16","modified_gmt":"2024-02-14T14:51:16","slug":"how-a-startup-can-hit-the-market-12-examples-from-ahrefs-to-zapier","status":"publish","type":"post","link":"https:\/\/www.purrweb.com\/blog\/how-a-startup-can-hit-the-market-12-examples-from-ahrefs-to-zapier\/","title":{"rendered":"How a Startup Can Hit the Market: 12 examples from Ahrefs to Zapier"},"content":{"rendered":"

How to make a market entry strategy<\/strong><\/h2>\n

There is no single correct template; most importantly,<\/span> following this strategy must help a startup find its first paying clients. That\u2019s why we won\u2019t<\/span> tire you with guidelines. Instead, we will skip to the examples right away.<\/span><\/p>\n

First, we will tell you about 5 strategies for the market with a clear demand for a product.<\/span><\/p>\n

\"Strategies<\/a>

This diagram will help you make a decision<\/p><\/div>\n

1. Talk about the product anywhere the target audience hangs out\u00a0<\/strong><\/h2>\n

Situation:<\/b> clients actively search for a solution to their problem and are disappointed with the absence of a suitable product<\/span><\/p>\n

Zapier. <\/b>They wrote<\/span>\u00a0their solutions on the forums where users complained about unsupported integrations.<\/span><\/p>\n

Gemini.<\/b> In crypto communities, they advertised as the first licensed and controlled Bitcoin trading exchange.<\/span><\/p>\n

2. Impress one client and make them your product apostle<\/strong><\/h2>\n

Situation:<\/b> clients solve their problem manually or by using several services but don\u2019t try to find a single product<\/span><\/p>\n

Substack. <\/b>This is an email monetization app. Before launching it, the team contacted one columnist who wanted to make a subscription to his articles and finished the product together with him.<\/span><\/p>\n

Vanta.<\/b> This service helps companies pass audits. The startup founders found a company that had troubles complying with the SOC-2 standard and helped them pass the audit flawlessly.<\/span><\/p>\n

3. Hack a distribution channel<\/strong><\/h2>\n

Situation: <\/b>clients don\u2019t look for a solution actively but a startup offers a simple product<\/span><\/p>\n

Tiktok. <\/b>Technically, this example concerns Musical.ly, which merged with Tiktok later. When it emerged in AppStore, the <\/span>for Facebook and Instagram <\/span><\/i>mark was added to the title, so the app was displayed in the search results when users were looking for the popular services.<\/span><\/p>\n

4. Hunt on forums<\/strong><\/h2>\n

Situation: <\/b>you have many competitors but clients are not loyal to the products they use<\/span><\/p>\n

Postman.<\/b> First, this product was publicly mentioned on StackOverflow when a programmer asked for advice on services for working with APIs.<\/span><\/p>\n

Ahrefs.<\/b> They bought ads on forums for SEO specialists and marketers.<\/span><\/p>\n