This actually sounds cool. When a person gets ready for a trip, they often can\u2019t find time to plan: they need to deal with the papers, pack things, and talk their friends into keeping the cat for a while \ud83d\udc31. As a result, they have to invent routes for their long walks on the spot and waste precious time on their long-awaited vacation. It would be wonderful to have a special app to take care of the planning.<\/p>\n

$\"Features$ <\/a>

Features inside Journey Verse<\/p><\/div>\n

However, the market is full of travel services that allow users to buy tickets, book accommodation, as well as provide route recommendations with lists of the top sights and places to visit. That\u2019s why any new app must be based on a strong hypothesis and cover the needs of the target audience as no other service does.<\/p>\n

The client wanted us to make an MVP design, but they weren\u2019t sure if the audience actually needed this product. We deeply understand these doubts: a startup can pour all its money into a project with no chance of succeeding. It\u2019s always a huge risk. That\u2019s why we always advise our clients to test the idea and use Product Discovery to determine the needs of the target audience before development starts.<\/p>\n

Product Discovery helps clear doubts or prove them right. It\u2019s always better to spend $3,000 on market research than go blind and lose $42,000 on developing a product that no one needs.<\/h5>\n
A client will get valuable insights even if the research proves that the project will fail. They can use these insights to implement new features, improve their marketing campaigns, or develop another idea they didn\u2019t think about before.<\/p>\n

We had to check if travelers actually needed an app specifically for planning and if they were willing to pay for it.<\/h5>\n\n
\n\n \n \n \n<\/picture>\n
Still not sure if your project will rocket? Let\u2019s test your hypothesis!<\/div>\n
<\/div>\n Let\u2019s start<\/a>\n\n\n \n \n \n<\/picture>\n\n\n
How we used the Jobs to be Done (JTBD) framework to identify the needs of the audience<\/h2>\n
We use the JTBD method for Product Discovery. It is based on the idea that people \u2018hire\u2019 products to fulfill specific tasks. People want products to efficiently deal with their pain points and needs in various circumstances. At the same time, they are not that interested in the core features of the app.<\/p>\n
For example, people don\u2019t actually buy wireless headphones. Instead, they buy an opportunity to listen to lectures and podcasts during their morning jogging routine. This way, they can devote more time to self-education.<\/p>\n
Jobs to be Done helps us learn people\u2019s inner needs and understand what makes them decide whether they should buy something or not. Also, we find out what people don\u2019t like about the existing solutions.<\/p>\n
In the JTBD format, we indicated the target audience\u2019s pains and needs, as well as the existing solutions and what people don\u2019t like about them.<\/p>\n\n\n\n\n\n\n\n
Pains<\/strong><\/td>\n Needs<\/strong><\/td>\n How do people deal with them now?<\/strong><\/td>\n What is wrong?<\/strong><\/td>\n<\/tr>\n
I spend too much time searching for a cool route and often come across some messy information.<\/td>\n Need to get ready for a trip beforehand to feel more confident<\/td>\n Watch videos and go through multiple websites to search for hotels, tickets, and locations<\/td>\n Planning takes too much time.<\/td>\n<\/tr>\n
Standard routes are not exciting, but tour operators don\u2019t offer anything else.<\/td>\n Need to have new experiences and decompress<\/td>\n Turn to tour operators<\/td>\n The tour operators offer mediocre services, dull standard excursions, and no personalized services.<\/td>\n<\/tr>\n
There is no single solution for sharing information about trips.<\/td>\n Need to share my journey with my close ones and get their approval<\/td>\n Post photos on social media<\/td>\n There\u2019s no single solution.<\/td>\n<\/tr>\n
I can\u2019t save routes, photos, and travel notes.<\/td>\n Need to keep track of emotions and impressions while traveling<\/td>\n Store notes in apps, keep diaries, or save photos<\/td>\n People have to tell their friends and close ones about a journey again and again.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
We decided on the segment that might be interested in the future product:<\/p>\n
It\u2019s for travelers who want to plan their trips efficiently and in as little time as possible.<\/h5>\n
We identified three hypotheses to test during qualitative and quantitative research.<\/p>\n
$\"hypotheses$ <\/a>
These are the hypotheses we had to test<\/p><\/div>\n
For us, it was important to understand how people with different approaches to traveling plan their trips: we searched for both travel geeks and those who haven\u2019t been anywhere for a long time.<\/p>\n
$\"These$ <\/a>
These are the respondents we searched for<\/p><\/div>\n
Such a sample group helps understand the market and audience segments better and get as many unique insights as possible.<\/p>\n

Pains<\/strong><\/td>\n	Needs<\/strong><\/td>\n	How do people deal with them now?<\/strong><\/td>\n	What is wrong?<\/strong><\/td>\n<\/tr>\n
I spend too much time searching for a cool route and often come across some messy information.<\/td>\n	Need to get ready for a trip beforehand to feel more confident<\/td>\n	Watch videos and go through multiple websites to search for hotels, tickets, and locations<\/td>\n	Planning takes too much time.<\/td>\n<\/tr>\n
Standard routes are not exciting, but tour operators don\u2019t offer anything else.<\/td>\n	Need to have new experiences and decompress<\/td>\n	Turn to tour operators<\/td>\n	The tour operators offer mediocre services, dull standard excursions, and no personalized services.<\/td>\n<\/tr>\n
There is no single solution for sharing information about trips.<\/td>\n	Need to share my journey with my close ones and get their approval<\/td>\n	Post photos on social media<\/td>\n	There\u2019s no single solution.<\/td>\n<\/tr>\n
I can\u2019t save routes, photos, and travel notes.<\/td>\n	Need to keep track of emotions and impressions while traveling<\/td>\n	Store notes in apps, keep diaries, or save photos<\/td>\n	People have to tell their friends and close ones about a journey again and again.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n We decided on the segment that might be interested in the future product:<\/p>\n It\u2019s for travelers who want to plan their trips efficiently and in as little time as possible.<\/h5>\n We identified three hypotheses to test during qualitative and quantitative research.<\/p>\n $\"hypotheses$ <\/a> These are the hypotheses we had to test<\/p><\/div>\n For us, it was important to understand how people with different approaches to traveling plan their trips: we searched for both travel geeks and those who haven\u2019t been anywhere for a long time.<\/p>\n $\"These$ <\/a> These are the respondents we searched for<\/p><\/div>\n Such a sample group helps understand the market and audience segments better and get as many unique insights as possible.<\/p>\n