APPT is a smartly structured web application that is designed for independent individuals and growing companies to organize the web presence and automate lead generation.
Entrepreneurs or businesses can set up their own professional website, advertise the variety of services and let clients book the service providers online.
There are a lot of successful projects on this business field so far e.g. such giants as “StyleSeat” or “Treatwell”. We wanted to compete against them and that sounded like a challenge that we accepted. To create a meaningful UX we had to consider the process from the client perspective, highlight pain points and interview real users of our potential competitors.
We considered applicable industries for the appointment setting, researched across business pain points and tried to emulate the familiar app environment for the user on the business side. During that research, we indicated top 5 web apps used by our target audience - that were Gmail, Facebook, Commbank (Australian banking app), youtube and eBay.
We were aimed to not just create an appealing design but to create a successful product that could have been easily proposed to investors and got some funds raised for further development and support.
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