We create truly
habit-forming products. With the sexy look
and UX in mind.
Define the way the end
user will interact with
Create the look and feel
that enhances the overall
Establish the entire app architecture and navigation components.
and information architecture
to convert visitors into customers.
Come up with content
ideas which will boost
Make the product stand out through custom style, fonts,
icons, and animations.
Organize content in a way
that makes the product
simple and intuitive.
Build a truly habit-forming product that makes users
come back over and over again.
Visualize product information
to help the user focus on what’s really important
To check the way similar products are designed. Research is crucial to better understand what users
are likely to expect.
UI design is not only
It’s about the process.
Color schemes, fonts,
cons must be motivated and we know the way
1-2 visualized app screens from the core user flow
Needed to establish the agreement in terms of how the eventual visual design will look and feel
Aimed at testing how
the interface performs
with no distraction
on colors and prettycisms. Just bare skeleton to make sure UX is on the top level.
Black and white
Needed for getting initial feedback
To ‘dress up’ the product
and make it stand out through colors, fonts, animations, logos, and custom style of the brand. It establishes the tone of voice a product talks to a user.
Needed for handing off to devs or trying to raise fund
We share all the learnings
about product design through articles.
Yes, you can. Although, if neglecting UX, don’t expect happy users to come back.
Just like when building a house, you can skip the boring ‘Construction’ part and put all efforts into decorating. Eventually, no one cares about what’s under the hood, right? But don’t be surprised if one day you notice wall or ceiling cracks.
The same applies to product building. Find the best UI/UX Design agency to ensure that your app not only LOOKS GOOD but also FEELS GOOD. Achieve customer satisfaction by giving them the simplest thing to use — with carefully-crafted user flows, smooth interactions and easy-to-get patterns.
The MVP stage is neither a super-polished nor an ugly product.
Put as much efforts and time into the design stage as will be enough to create an app that looks appealing (sloppy design won’t motivate anyone to start using it) and clearly presents the core functionality.
Today’s users have access to thousands of apps. They can easily find whatever needed. Are you sure that the sloppy design will anyhow motivate them to start using your product? So, this is the answer.
The average time for building the entire design is about a month. Within this time frame, you get your app prototyped and greatly designed (UI/UX).
This isn’t mandatory at all.
To get started, you can build the design for iOS. Later, once UI/UX for iOS app is done, you can start developing native controls for Android as well (no more than 10% of the entire work scope).
The process is pretty straight-forward:
1) Identify all the user scenarios of a product
2) Assume the number of screens needed to design each scenario
3) Estimate how long it will take to implement and prepare the breakdown.
To launch the design process, we need to define main usage scenarios i.e how users come to your app, what they can do within the system, what goals to accomplish, etc. Knowing target users is great — this knowledge will guide further design decisions i.e what colors/fonts to pick.
Understanding competitors/Sketching and sharing interface ideas (even if your drawing skills suck) would also be super helpful.
To build the UI/UX, we prefer using Figma and Principle these days. We used to work with Sketch, Adobe XD, Photoshop in the past but we found out that Figma combines all the best features and also enables easy design-to-development handoff.
At Purrweb, the very first UI/UX stage is the design concept. By saying ‘design concept’ we mean 1-2 visualized app screens from the core user flow presenting how the finalized design will look and feel.
So, during the ‘Design concept’ stage we prepare and deliver up to 3 variants of the final design version. Your zone of responsibility is to pick the best one — even if they all seem to be awesome. Based on the approved concept the main design process starts.
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