Food Delivery App Design

With Talentum, anyone can have a personal chef.

www.purrweb.com

First of all, we solved
the credibility problem.
The app is not just about
food but about people.
That’s why we emphasized the photo of a chef, not food.
After all, we hire a personal chef, not order items from KFC.

In order to save the vertical space, we positioned the chefs’ profiles horizontally. Thanks to the automatically applied filter, there will be no problem with reading a name, average price, and rating. Everything is thought out.

Idea Why is the chef personal?

People often get used to favorite cafes, restaurants, and bistros. However, Instagram proved that people just love people. Talentum hypothesis: personal contact with a person encourages repeat orders.

The market volume in Russia

$1,4 billion according to Target Global published in 2018

92%

of orders are made from mobile devices analysis

Stable growth of the food delivery market.

65% of people living in big cities order food on a regular basis. On average, it’s more than 80.000 orders per day.

~80,000 orders per day

65% order food on a regular basis

Process Development stages

The development and the interface design were carried out simultaneously, which allowed the project to be launched in production within 4 months.

Discovery Definition Design Development Delivery

Kickoff meeting
Desk research
Wireframes
UI design
Interaсtion design
Development

The design process was divided into 5 stages during which we conducted a careful study of competitors, and took into account their strengths and weaknesses when preparing the design concept and layout of the app.

Structure Usage scenarios

2 roles. 3 main scenarios. For customers — search and order. For cooks — order fulfillment. The classic marketplace.

User

Home

Searching

Filter

Chef

Chat

Filter

Searching

Order

Screens

Design concept

Each screen was designed based on the pros and cons of competitors’ apps — our concept was created to make it possible for the user to order from a single screen. The popular nowadays backdrop (an element that pops up at the bottom of the screen) was really helpful.

It’s easy to start using the app!

It requires minimal information that is necessary to conduct an order: just your phone number and geolocation.

02/07

UX animations

Any app is expected to run smoothly, so we designed transition animations between different screen states. The trick is that this animation is very easy to implement at the development stage, but looks great.

Review

Home screen

The first impression is important, therefore there is nothing superfluous on the home screen. It is clear who, what, how well, and how expensive.

Chat Why do you need a chat?

It gives you complete freedom. Instead of a limited list of several options, you describe your wishes to the chef, and they will be fulfilled. In addition, you can break the fourth wall and observe the products your dish is made from and the kitchen it is prepared at.