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No one understands the niche better than the business owners themselves. Except for the designers who had to delve into it to understand what “we want something modern” really means. In such cases, experience and initiative come in handy. That’s something we proved once again while working on the Zeroney project.Let's see how we developed a conversion-increasing design for the educational platform and landing page ahead of schedule, exceeding the client's expectations.
The client asked us to redesign the existing Zeroney platform and a landing page for its promotion. The platform’s idea is to make training for complex and in-demand professions, such as Data Science, VR/AR technologies, and AI, accessible to many users.
After the disaster in Myanmar, the education level of its population significantly declined. Locals worked hard to recover financially, including young people who had to give up on their goals to enter a university. Zeroney app aims to address this issue.
With online courses on Zeroney, users from Japan and Myanmar can become experts in AR/VR, engage in Data Science, or delve into artificial intelligence. It’s unnecessary to enroll in an expensive university or quit their jobs. The educational platform provides access to prestigious professions for all its users.
Initially, the Zeroney platform was successful, but over time, the conversion from cold leads to users dwindled. The client analyzed their product, compared it with competitors, and identified the problem.
The design of Zeroney had become outdated, contradicting the product – providing education for the most modern professions. User trust was decreasing, and Zeroney started losing popularity.
So, we had two tasks to complete:
1️⃣ Develop a new design for the platform that appeals to the target audience and remains user-friendly in terms of online learning.
2️⃣ Develop a captivating landing page design in a futuristic style with a 3D animation to attract new clients to the Zeroney platform.
It wasn’t easy, but we succeeded — partly thanks to the proper interaction with the client.
