How to pitch your Minimum Viable Product

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When it comes to fundraising, it all starts with an idea. The reality is that startups are never rarely unique — most likely there are a bunch of people who are doing exactly the same. So, ‘just the idea’ isn’t what makes investors open their wallets — even if you came up with something absolutely amazing. Purrweb will tell you a cool way to attract investors. Enjoy!  

Okay, if ideas are useless, how to captivate investors and prove the workability of your business concept? A well-designed MVP does the trick perfectly. This article aims at finding out how to create a solid UI design and share the MVP idea in the best possible way.

So well, what’s before MVP pitch? Let’s have a look:

Do initial research

Before pitching MVP to investors and sharing the visuals, get started with research: show that you’ve picked a viable business model, thoroughly analyzed competitors, target audience, and their issues; calculated investments, risks, and potential profit. Investors want to be sure you did homework: sharing key information about the industry you want to enter is the best way to prove that.  

Every investor wants to know what your plans are. All you need to do here is to tell them about how exactly you’re going to move forward: hand over the ‘done’ prototypes to the devs, launch a social media marketing campaign, partner with larger companies or influencers.  Be specific and provide as many details as possible about how exactly you’re going to spend the raised money. 

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MVP pitch to investors isn’t about sharing some random numbers and facts — it’s about providing meaningful data. Particularly, about potential customers. To gather such data, you need to reach out to your targets and bombard them with a ton of questions (it might be a face-to-face interview) — having 40 people is pretty much okay for that, however the more the better.

Let’s say you have plans to develop a pet health tracking app: figure out how pet owners calculate the amount of food, schedule activities and search for vets. Find out if it is anyhow challenging to find a decent vet nearby. This will help to convince investors that your idea solves a real problem and there is a market for it.

To collect actionable insights from potential customers, consider surveys as well: you can try MailChimp or social media. About the latter, it might be Instagram, Facebook or any other place where your targets hang out. 

mvp pitchPitch for an MVP: To reach a wider audience, consider promoting posts

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