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Good design makes all the difference in financial apps and websites. When people use banking, payment, or investment tools, they need to understand what they’re doing and feel confident about their money.
In this article, we look at why design is essential for wealth management solutions, what design agencies do, and how to pick the right one for your project. We’ll cover the top agencies in the field, what to look for when choosing a partner, and what warning signs to watch out for.
Financial technology is inherently complex, dealing with sensitive data, transactions, and regulatory requirements. This complexity makes effective UX/UI design essential.
When users interact with financial applications, they make important decisions about their money. Poor design creates friction, confusion, and distrust. A well-designed interface, however, can simplifiy complex processes and guide users through financial tasks with confidence.
Most importantly, thoughtful design builds trust. Visual cues that reinforce security, clear confirmation, and transparent presentation of fees and terms all contribute to user confidence.
Ultimately, good UX/UI design leads to higher user adoption, lower support costs, increased customer loyalty, and better business outcomes.
Fintech design agencies combine design expertise with financial industry knowledge to build functional and user-friendly products.
Fintech design agencies create the visual and interactive elements of banking apps, payment platforms, and investment tools. They design screens that guide users through complex financial tasks while maintaining clarity and simplicity.
This includes creating intuitive navigation systems, clear transaction flows, and visual hierarchies that highlight important information. Good fintech designers know how to present dense financial information without overwhelming users.
These agencies help traditional financial institutions modernize their digital presence. They assess existing systems, identify pain points, and develop strategies for improvement.
This involves helping companies shift from legacy systems to more flexible, user-centered solutions. Consultants bridge the gap between business goals, technical requirements, and user needs to create realistic transformation roadmaps.
Fintech design agencies take financial products from concept to launch. They define product features, create prototypes, and refine designs.
This process involves working closely with developers to ensure designs are technically feasible while maintaining the intended user experience. Agencies stay involved through development to address design questions and maintain quality.
Beyond individual screens or features, agencies develop brand identities for fintech products. This includes visual systems, tone of voice guidelines, and messaging frameworks that build trust and recognition.
They ensure that the product’s look and feel aligns with its values and differentiates it in the marketplace.
Agencies conduct research to understand user needs, behaviors, and pain points. They use interviews, surveys, and usability testing to validate design decisions.
This research helps identify problems early, saving development time and costs. Regular testing ensures the final product meets user needs, rather than just following design trends or assumptions.
Below you’ll find a comparison of the leading fintech design agencies we’ve selected. For a more deep understanding of what each agency offers and their unique approach to financial UX design, continue reading the detailed profiles.
Over the years, Purrweb successfully delivered more than 550 projects for clients in various industries. Our specialty is making financial apps user-centric design that follows all the necessary regulations while still being easy and pleasant to use.
When working on fintech projects, we focus on creating experiences that users enjoy and trust. Financial products that we develop feel secure and simple to navigate.
Our services:
We’re flexible in how we work with clients — you can bring us in at any point, whether you’re just starting with an idea or looking to improve an existing product.
In our fintech portfolio, you’ll find payment apps, investment platforms, and e-commerce innovative digital solutions with built-in financial features. We’re particularly good at taking complicated financial processes and making them straightforward for users.
Here are some of our cases:
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⭐ Our experience
We designed We’re All Winners, a coupon app with a twist — users can participate in prize drawings. The design features a clean interface with a map-based home screen where users can place pins and filter establishments by category. We chose a simple black and white color scheme with soft orange accents that stand out without being distracting.
A significant design challenge was creating a fully bilingual experience supporting both English and Arabic, which required careful attention to right-to-left text formatting, font size adjustments, and icon repositioning.
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⭐ Our experience
We also designed Kaiju, a crypto wallet that solves a key problem in blockchain gaming — the high dropout rate caused by complicated wallet setup processes. The design team created an interface that balances traditional wallet functions with playful elements that appeal to gamers.
Rather than using the serious look of typical finance apps, we introduced friendly cartoon characters throughout the experience. These characters welcome users during onboarding and appear during transactions, making complex financial processes feel more approachable. The dark background with bright accent colors creates a gaming-like atmosphere while maintaining readability.
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Merge Rocks is a design and development agency specializing in creating user-friendly financial technology products. Founded in 2020, they work with companies to transform complex financial processes into accessible digital experiences. Their team has collaborated with DeBank, CexExplorer, and Lava, focusing on blockchain and Web3 projects.
Services:
Embacy is a design agency that partners with global tech brands. Their team works remotely from multiple locations, including Barcelona, Bali, and other cities worldwide. Their portfolio showcases work with fintech clients such as Levenue, Cashew, Finom, and Monite, demonstrating their experience in the financial technology sector.
Services:
Netguru is a digital product agency with over 17 years of market experience. They’ve completed more than 2,500 projects across various industries, including finance. Netguru takes a full-cycle approach to digital products, handling everything from initial concept through development to ongoing support and scaling.
Services:
500 Designs specializes in creating brand identities and digital experiences. While not exclusively focused on fintech, they help financial startups establish their visual presence and create user-friendly interfaces. Their approach emphasizes clean design that communicates complex financial concepts clearly.
Services:
BB Agency is a full-cycle digital partner founded in 2012 that unites brand, website, and product under a single vision. They collaborate with both enterprise clients and startups, helping them drive business growth, user engagement and digital transformation. Their global team works across various industries, including finance, insurance, and transportation.
Services:
Clay creates digital experiences for financial brands. They work with financial companies like Discover, Grayscale, Marqeta, and Streetbeat to make their products easier to use. The team combines planning, design, and technical expertise to help fintech products look better and work more smoothly.
Services:
Ramotion is a design agency with offices in San Francisco, Los Angeles, and New York that creates digital experiences for various brands, including those in the financial sector. They bring over 15 years of industry experience to their work, focusing on brand identity and digital product design. Though not exclusively fintech-focused, they’ve worked with companies that handle financial transactions and data systems.
Services:
Burst Digital is a full-service branding and marketing agency with teams based in London, New York, and San Francisco. They work with both startups and established enterprises across various industries. The agency emphasizes close client relationships and unlimited revisions as part of their process.
Services:
Contrast & Co is a boutique brand strategy and design consultancy based in Annapolis, Maryland. Founded to create distinctive brand experiences, they work with organizations of all sizes to define and express unique brand identities. They have particular expertise in challenging industries like legal services, where differentiation is difficult but crucial.
Services:
The right agency brings both design excellence and financial domain knowledge to your project. Here’s how to evaluate potential partners effectively.
Look for agencies that understand the financial sector’s unique challenges. They should speak knowledgeably about banking processes, payment systems, or investment platforms depending on your needs.
Agencies with fintech experience will anticipate problems before they arise and won’t need extensive education about industry basics. Check if they’ve worked with companies similar to yours or with comparable products.
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⭐ Our experience
We redesigned Budss, an app that gives users cashback when they shop at partner stores. The main challenge was making the app work well as both a payment tool and a social platform.
The design team solved this by splitting the main screen into two distinct parts: a black section for payment and cashback functions and a white section for the social feed where users share purchases.
We kept the payment screens simple and quick to use, with clear checkboxes for payment methods. Throughout the app, we used a clean black and white color scheme with small touches of purple and green, making it look modern but still trustworthy.
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🚩 Red flags:
Examine their previous work critically. Beyond attractive interfaces, look for evidence that their designs solved real business problems.
Good case studies will explain the challenges faced, the approach taken, and measurable results achieved. The best portfolio pieces demonstrate both visual appeal and functional sophistication.
🚩 Red flags:
Your design partner should understand frameworks like KYC, AML, GDPR, and other relevant regulations. They should explain how their design process incorporates compliance requirements without compromising usability.
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⭐ Our experience
We built KEM, an app that lets people in Kuwait send money to each other. Security was a primary concern throughout development, with PIN-based authentication protecting user accounts from unauthorized access.
Initially, we created a version with simulated data to demonstrate functionality while protecting real financial information. Before gaining access to actual financial APIs, the platform had to meet Kuwait’s banking security standards. Only after successful demonstration did we receive API access, and even then under strict security conditions.
Despite these challenges, the project successfully balanced user-friendly design with stringent security requirements, ultimately securing $1 million in funding.
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🚩 Red flags:
The agency’s working process matters as much as their technical skills. Ask about their collaboration methods, how they handle feedback, and how they communicate progress.
Consider whether their team structure matches your needs. Some agencies offer dedicated teams, while others rotate specialists. Determine which approach works better for your project timeline and management style.
🚩 Red flags:
Some agencies work on fixed-price contracts, others bill hourly, and some use value-based pricing. Look beyond the headline rate to understand what’s included.
Does the price cover market research, user testing, and revisions? Are there additional costs for specialized skills or expedited timelines? The cheapest option rarely provides the best value, especially for complex fintech projects where design mistakes can be costly.
🚩 Red flags:
Hiring fintech designers is crucial for fintech success. The agencies featured here demonstrate different strengths in combining financial expertise with design excellence. Making financial tools easy to use isn’t simple, but with the right design help, you can create products that people trust and enjoy using.
➡️ We at Purrweb understand both the technical requirements and user expectations of financial products, and we’re ready to help turn your financial vision into reality. <a class="blog-modal_opener">Fill out the form</a> and get a free project estimation in 48 hours!
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