Branding and design for financial services

We blend strategic focus with creative execution to deliver cohesive brand systems, intuitive interfaces, and compelling marketing materials.

UI/UX design: $15,000–$25,000Case: $1M seed fundingPrototypes + design systems

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Design solutions for financial institutions

UI/UX design

Our designs turn complex money tasks into simple, smooth experiences that people actually enjoy using. We focus on creating screens that make sense right away, helping your customers find what they need without frustration.

Customer journey mapping

We track how people interact with your financial products from start to finish. This helps us spot exactly where to make improvements, so the entire experience holds together.

Brand identity development

Beyond just creating a logo, we develop a complete look and feel that shows what makes your company special. Our designs work everywhere your customers see you, creating a consistent impression that people recognize and trust.

Website and app redesign

Transforming outdated financial websites and apps into modern digital experiences that customers actually enjoy using. We fix the frustrating problems that cause customers to abandon transactions or call support.

Featured projects

Kem — a mobile payment platform

Fintech

Mobile app

UI/UX design

Icons

We designed KEM, a peer-to-peer payment application for Kuwait. It has a user-friendly interface resembling a social network to make financial transactions more accessible and engaging.

The design features a bright, distinctive color palette combining green and purple tones that help create a friendly, approachable aesthetic. The interface includes social elements like QR codes for adding contacts and group organization capabilities.

KEM secured $1 million in seed funding

The app quickly gained over 100,000 users

User numbers increasing at 250% monthly, and transactions growing at 350% monthly

Read full case

Broex — a multicurrency crypto wallet

Fintech

Mobile app

UI/UX design

Color palette

Broex is designed as a multicurrency crypto wallet specifically for beginners, focusing on creating an intuitive interface using familiar fintech patterns. We prioritized simplicity and accessibility, using a light theme with blue accents to make cryptocurrency transactions feel less intimidating.

Rather than using standard libraries, we created custom components like a specialized currency selector that integrated with the overall design. We also used backdrop elements for secondary scenarios, which significantly reduced the number of screens users needed to navigate.

Successfully launched in three stages (basic version, transaction functionality, biometric authentication) on schedule

Created custom cryptocurrency components

Reduced app complexity by using backdrop elements

Read full case

Kaiju — a crypto wallet with gamification

Fintech

Mobile app & Web

UI/UX design

Visual style

When we designed Kaiju, we specifically tailored it for Web 3.0 gaming enthusiasts. The client wanted to address the high user dropout rates in blockchain games caused by wallet setup barriers.

We created a playful, gamer-friendly interface that stands apart from traditional crypto wallets’ strict appearance. Friendly monster characters create a cohesive visual identity that appeals to young gamers. The interface balances fun elements with functional clarity, ensuring complex cryptocurrency operations remain intuitive.

The successful MVP enabled Kaiju to secure additional funding from investors

Added the section of blockchain games

Designed the NFT trading section

Read full case

WAW — an app for discount coupons

e-Commerce

Mobile app

UI/UX design

Color palette

This project involved redesigning a discount coupon marketplace app with a prize draw feature for the Egyptian market. We created a location-based interface centered around an interactive map with pinned establishments and intuitive filtering capabilities.

The app is completely bilingual, and it required thoughtful adaptation for both left-to-right (English) and right-to-left (Arabic) reading patterns, including text alignment, increased font sizes, and proper icon flipping. We incorporated both light and dark themes while maintaining a cohesive visual language, using soft orange accents against clean black and white backgrounds.

The app attracted 130,000 active users and exceeded 150,000 downloads

Completed the entire project in just 4 months

The platform is now expanding beyond Egypt into the Saudi Arabian and Turkish markets

Read full case

Kem — a mobile payment platform

Fintech

Mobile app

UI/UX design

Icons

KEM secured $1 million in seed funding

The app quickly gained over 100,000 users

User numbers increasing at 250% monthly, and transactions growing at 350% monthly

Read full case

Broex — a multicurrency crypto wallet

Fintech

Mobile app

UI/UX design

Color palette

Successfully launched in three stages (basic version, transaction functionality, biometric authentication) on schedule

Created custom cryptocurrency components

Reduced app complexity by using backdrop elements

Read full case

Kaiju — a crypto wallet with gamification

Fintech

Mobile app & Web

UI/UX design

Visual style

The successful MVP enabled Kaiju to secure additional funding from investors

Added the section of blockchain games

Designed the NFT trading section

Read full case

WAW — an app for discount coupons

e-Commerce

Mobile app

UI/UX design

Color palette

The app attracted 130,000 active users and exceeded 150,000 downloads

Completed the entire project in just 4 months

The platform is now expanding beyond Egypt into the Saudi Arabian and Turkish markets

Read full case

Who will benefit from a financial services design agency

Fintech startups

Racing against well-funded competitors? As a startup, you’ll face unique challenges — tight budgets, rapid iteration cycles, and the need to build trust instantly. We’ve helped dozens of young fintech companies turn complex algorithms into simple experiences that investors understand and users love.

Digital banks & neobanks

Digital banks thrive because their apps feel more intuitive than traditional banking ever could. We transform conversion rates for neobanks by reimagining everything from onboarding flows to everyday banking tasks. When your app is everything you have, every pixel matters.

Investment platforms

Investment platforms face the ultimate design challenge: making complex financial concepts feel approachable without oversimplification. We specialize in behavioral design that acknowledges both emotional and rational aspects of investing.

Traditional banks going digital

Established banks don’t need a complete reinvention, just a thoughtful digital evolution. We can help you bridge the gap between your legacy infrastructure and modern expectations. Unlike working with startups, our approach for traditional banks emphasizes change management and phased implementation. It brings your team and customers along on the journey, without them ever feeling it.

Credit unions & community banks

Our approach for community financial institutions amplifies this human connection across digital channels. Instead of copying big bank interfaces, we create distinctive experiences that showcase local impact and personal service.

Cryptocurrency exchanges & blockchain platforms

Crypto platforms often suffer from jargon-filled interfaces that scare away mainstream users. Our specialized crypto design work simplifies complexity without dumbing down the technology. Through illustrated tutorials, progressive disclosure techniques, and careful onboarding, we’ve helped blockchain platforms expand beyond early adopters to reach everyday users.

Benefits of stellar design for financial services sector

Enhanced user experience

Good design makes banking feel less like a chore and more like something that just works. When your app or website is easy to use, customers can check balances, transfer money, or apply for loans without needing help or wasting their time.

Increased customer trust

A well-designed financial service looks professional and feels reliable. This feeling of trust is especially important when you’re handling someone’s life savings or helping them buy their first home.

Improved retention rates

Customers stick around when things are easy. If your banking app frustrates people, they’ll switch to a competitor. But create an experience that makes managing money feel smooth, and they’ll stay loyal for years.

Simplified processes

Reduced regulatory risks

Clear design helps keep you on the right side of regulations. When information is presented plainly — whether it’s fee disclosures or privacy policies — customers truly understand what they’re agreeing to.

Competitive differentiation

In a world where most financial apps look alike, good design can help you stand out, even at a first glance. Customers might not switch banks to save 0.1% interest, but they will switch for an experience that makes them feel valued and understood.

Costs for branding and design for financial industry

UI/UX design

$15,000–$25,000

Complete app or website design

User testing with real customers

Interactive prototypes

Developer-ready assets

Design system creation

Customer journey mapping

$5,000–$12,000

Stakeholder interviews

Customer research

Visual journey map creation

Pain point identification

Opportunity workshop

Brand identity development

$8,000–$20,000

Logo design

Color palette & typography

Brand guidelines document

Basic marketing templates

Accessibility testing

Website and app redesign

$20,000–$60,000

Complete digital presence overhaul

Responsive design for all devices

Performance optimization

Accessibility compliance

Analytics integration

As simple as 1-2-3

Schedule a call

After you fill out the form, our manager will contact you within 24 hours and arrange a call. If necessary, we are ready to sign an NDA.

At the meeting, we will get to know each other and discuss the project. We'll also talk about the approximate budget and deadlines.

Fill out the form

Dive into project details

After the first meeting, a business analyst will contact you for a mini-audit: gathering technical requirements and creating a portrait of the project's target audience. To do that, we'll talk about your project, what your goals and restrictions are, and look at positive and negative references.

Prepare and submit
an estimate

We prepare a detailed estimate and presentation, which includes cost, timeline, team, and project roadmap.

After that, all that's left is to sign the contract,and we'll get started on your project! Now, let's talk about what happens after the estimate.

How it works

Financial ecosystem analysis

Results: Areport showing where your current experience stands, what your users really need, and where the biggest opportunities are

Average time frame: 1–2 weeks

We start with understanding your financial business, competitors, and users. Then we’ll talk with your team, look at what similar companies are doing, and even talk to your potential customers. This research helps us learn what works in your industry, what problems need solving, and what your customers actually want.

Requirement definition

Results: A feature list with priorities and success metrics we'll use to measure results

Average time frame: 1 week

Your business objectives and user needs are the foundation for determining exactly what to build. At this stage, we’ll work with your team to prioritize features and set clear goals for the project.

Workflow mapping

Results: Visual flowcharts showing user journeys and decision points

Average time frame: 1–2 weeks

We map out how users will move through your financial service, from signing up to completing transactions. This involves making complex financial processes feel simple and intuitive.

Wireframing

Results: A complete set of wireframes for all key screens and interactions

Average time frame: 2–3 weeks

Black and white layouts come first, showing the placement of all elements on each screen. Think of these as the blueprint before we add colors and finalize visuals.

Prototyping

Results: Interactive prototypes you can click through on your phone or computer

Average time frame: 2 weeks

Next, these wireframes turn into clickable prototypes that simulate the real customer experience. This lets everyone test how the service feels before any expensive coding begins.

Visual design and brand alignment

Results: Fully designed screens with your brand identity applied consistently

Average time frame: 3–6 weeks

We add your brand colors, typography, and visual style to make everything look polished and professional.

Usability testing

Results: A detailed testing report showing what works well and what needs fixing

Average time frame: 1–2 weeks

Your team tries out the design and gives honest feedback. We watch where it gets confusing or frustrating and make improvements.

Development handoff

Results: Complete design files, documentation, and assets ready for developers

Average time frame: 1 week

Finally, we package everything up for your development team in a way that’s easy to implement. We’re available to answer questions and provide guidance during the build process.

Why work with Purrweb

Results delivered at fintech speed

Financial services can’t afford lengthy development cycles that miss market opportunities. At Purrweb, we’ve refined our processes to deliver high-quality design work without unnecessary delays.

Free value before you commit

Unlike agencies that save all insights for paying clients, we start adding value during the consultation phase. Our initial assessment includes a mini-audit of your current digital experience with specific improvement suggestions — completely free.

Complex projects made simple

Financial design projects involve multiple stakeholders, regulatory standards, and technical constraints. Our structured project management approach keeps everything on track while giving you just the right level of visibility.

Flexible entry at any project stage

Not every project starts from scratch. Whether you need help refining an existing concept, rescuing a troubled development effort, or extending a successful platform with new features, we adapt our approach to meet you where you are.

Some facts about us

550+

Project released

Clients from all around the world

Working with customers from USA, UAE, Japan, and Germany

10 years

Of making apps for startups and businesses

>50К

Positive reviews collected by our customers' apps in the app stores

>7 years

Longest partnership with the client

200+

People on the team

Thomas Walczak

Head of Product

EventIgnite - Digital Signature Software

Branding and design for financial services

Design solutions for financial institutions

UI/UX design

Customer journey mapping

Brand identity development

Website and app redesign

Featured projects

Kem — a mobile payment platform

Broex — a multicurrency crypto wallet

Kaiju — a crypto wallet with gamification

WAW — an app for discount coupons

Kem — a mobile payment platform

Broex — a multicurrency crypto wallet

Kaiju — a crypto wallet with gamification

WAW — an app for discount coupons

Looking for a financial services design agency?

Who will benefit from a financial services design agency

Benefits of stellar design for financial services sector

Enhanced user experience

Increased customer trust

Improved retention rates

Simplified processes

Reduced regulatory risks

Competitive differentiation

Costs for branding and design for financial industry

As simple as 1-2-3

How it works

Financial ecosystem analysis

Requirement definition

Workflow mapping

Wireframing

Prototyping

Visual design and brand alignment

Usability testing

Development handoff

Why work with Purrweb

Results delivered at fintech speed

Free value before you commit

Complex projects made simple

Flexible entry at any project stage

Some facts about us

What our clients say about us

Blog

Other services we provide