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Rebranding services

We focus on practical solutions that reflect who you are and connect with your customers. The result – clear, effective brand identities that help your business stand out.

From $2,500Case: $12,495, 3 monthsStrategy + style guide

What you get with rebranding services

Rebranding strategy roadmap

A step-by-step plan that outlines your brand’s transformation journey. 
We provide the timeline, key milestones, and specific actions for your new brand identity.

Rebranding style guide

A guideline that defines how your new brand should look and function.
It documents logo usage rules, color codes, typography standards, spacing guidelines, and visual examples.

Brand identity design

A visual system that makes your brand recognizable across all platforms. 
Our team designs everything to reflect your business personality and connect with your target audience.

Website and app redesign

A refresh of your digital platforms to improve functionality and user experience. 
This involves analyzing what’s not working, redesigning interfaces for better user flow, and implementing updates that increase conversion rates.

Brand audit

A thorough assessment of your current brand performance. 
We examine how customers perceive your brand, analyze competitors, identify strengths and weaknesses, and spot inconsistencies.

UX audit

A thorough evaluation of how users interact with your digital product. 
The analysis reveals navigation paths, identifies usability issues, and tests key user flows to find where people get confused or frustrated.

Featured projects

Thumbnail with screenshots of service named Energo

Voxtox — a social network with personalized audio content

Social media
Streaming
Mobile app
App redesign
Voxtox is a personalized audio streaming platform that combines social media elements, allowing users to both listen to and create content. The client had already built an MVP but faced user experience challenges. Our team was tasked with redesigning the app to make it intuitive for all users, including those new to smartphones, while maintaining the app's core functionality.
Within just 6 weeks, we completely restructured the navigation system, decluttered interfaces, and reorganized content presentation. We simplified complex user flows by reducing steps, implemented standardized design patterns familiar to mobile users, and created logical content grouping systems.
Prepared the main page concept in a week
Delivered a complete redesign in only 1.5 months
Familiar design patterns reduced the learning curve
View case
Thumbnail with screenshots of service named Gard

OrderUp — a customizable food delivery app

Foodtech
Mobile app
UI/UX design
Customization
OrderUp is a versatile food ordering platform that allows customers to place orders and book tables at restaurants and hotels without downloading an app. The platform lets business owners create customized branded pages for their establishments. We were hired to redesign the platform 
and improve user experience for both business owners and their customers.
Our team redesigned the entire system while maintaining brand recognition through established colors. We implemented both light and dark themes, created an intuitive menu structure with categories and subcategories, and developed a responsive design that works across mobile and desktop interfaces.
White-label customization for restaurant owners
Dual-purpose UX design
Versatile dark theme implementation
View case
Thumbnail with screenshots of service named Eventignite

Pay-Pay — a cryptocurrency management platform

Fintech
Web service
Brand identity
Widgets
Pay-Pay is a cryptocurrency e-wallet that allows users to buy, store, transfer, and exchange various cryptocurrencies within a single platform. The client approached Purrweb with an existing app 
and landing page built from a generic WordPress template that lacked individuality and wasn’t effectively converting visitors. Our task was to completely redesign both the application interface 
and the marketing website to create a distinctive brand identity and improve user experience.
Our team conducted extensive competitor analysis, created detailed mind maps, and went through multiple design concepts to transform the product. We rebuilt the navigation system, restructured complicated settings pages, added conversion widgets, and expanded functionality.
Three-concept design evolution
Custom illustrations for the app
An additional landing page for new users
View case
Thumbnail with screenshots of service named Vendify

Blue Social — proximity-based networking for real-world connections

Social networking
Mobile app
App redesign
Brand audit
Blue Social is a networking application that connects users in physical proximity through Bluetooth technology. This family-owned startup from the USA needed to refresh their 7-year-old platform 
to appeal specifically to Generation Z while implementing decentralized monetization features.
Purrweb was tasked with creating a modern, clean design that would preserve the app’s core “ice-breaking” functionality — allowing users to easily make first contact with nearby people: 
at conferences, events, and social gatherings.
Our team conducted extensive target audience research into Gen Z preferences, developed 
a completely new visual language, and restructured the navigation system. We maintained the core brand identity through strategic use of blue accent colors while modernizing the overall aesthetic with the Red Hat Display font, clean interfaces, and rounded design elements that appeal to younger users.
Delivered the entire redesign within a fixed budget of $12,495
Completed the whole rebranding project within 3 months
Created a targeted design system based on specific Gen Z preferences
View case
Thumbnail with screenshots of service named Energo

Voxtox — a social network with personalized audio content

Social media
Streaming
Mobile app
App redesign
Prepared the main page concept in a week
Delivered a complete redesign in only 1.5 months
Familiar design patterns reduced the learning curve
View case
Thumbnail with screenshots of service named Gard

OrderUp — a customizable food delivery app

Foodtech
Mobile app
UI/UX design
Customization
White-label customization for restaurant owners
Dual-purpose UX design
Versatile dark theme implementation
View case
Thumbnail with screenshots of service named Eventignite

Pay-Pay — a cryptocurrency management platform

Fintech
Web service
Brand identity
Widgets
Three-concept design evolution
Custom illustrations for the app
An additional landing page for new users
View case
Thumbnail with screenshots of service named Vendify

Blue Social — proximity-based networking for real-world connections

Social networking
Mobile app
App redesign
Brand audit
Delivered the entire redesign within a fixed budget of $12,495
Completed the whole rebranding project within 3 months
Created a targeted design system based on specific Gen Z preferences
View case

Need a rebranding agency?

We can’t wait to hear your ideas!
Contact us and get a free project estimation within 48 hours.
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What’s next?
Our manager will contact you within 24 hours and arrange a metting. If necessary, we are ready to sign NDA.
At the meeting, we will get acquainted and discuss the task. We will also talk about the preliminary budget and timeline.
After the meeting, a business analyst will reach out to you to gather technical requirements and make a portrait of the target audience of the project.
Then we will present an estimate for you project, where we will outline the cost, timeline, team, and project roadmap.
After that, all thhat’s left is to sign the contract, and we’ll start implementing your project!

Rebranding services for every industry

Healthcare

Modern branding that builds patient trust while adhering to industry regulations. We understand HIPAA compliance requirements and create identities that communicate professionalism and care.

Foodtech

Appetizing visuals and interfaces that enhance the digital food experience. Our designs focus on clear navigation, intuitive ordering flows, and photography guidelines that showcase food in the best way.

Fintech

Security-inspired designs that balance professionalism with user-friendly interfaces. Our rebranding helps financial tech companies appear trustworthy while remaining approachable to various user demographics.

Education

Engaging brand identities that resonate with students, parents, and educators alike. We develop clear communication systems that work across digital platforms and traditional materials.

Real estate

Property-focused branding that highlights unique selling points and neighborhood character. Our designs help properties and agencies create memorable impressions in competitive markets.

Fitness

Energetic brand identities that motivate users and reflect wellness values. We incorporate progress-tracking elements, achievement recognition, and consistent visual language that works equally well in mobile apps and web platforms.

Transport

Movement-oriented designs that communicate reliability and efficiency. Our branding helps transportation companies build recognition across vehicles, signage, and booking interfaces.

Rebranding benefits

Enhanced brand perception

A strategic rebrand shifts how customers see your business, building stronger trust and recognition. Modern visuals and messaging strategy help overcome outdated perceptions and align your image with your actual quality and values.

Increased relevance in changing markets

Rebranding keeps your business current as consumer preferences evolve. Updated visual identity and messaging demonstrate that you understand today’s market needs and aren't stuck in outdated approaches.

Access to new customer segments

Fresh branding helps you expand beyond your traditional audience. Reimagining your identity opens doors to previously untapped markets without alienating existing loyal customers.

Improved online visibility

Contemporary branding improves your discoverability across digital platforms. A cohesive visual system designed ensures your business stands out in crowded online spaces.

Competitive differentiation

Distinctive branding creates clear separation from competitors. Strategic visual and messaging choices highlight your strengths, making it easier for customers to understand why they should choose you.

Renewed employee engagement

Updated branding renovates your internal culture and sense of purpose. Team members connect more strongly with a clearly defined brand that they feel proud to represent.

How much does rebranding cost?

Rebranding strategy roadmap
$2,500–$5,000
Market analysis
Competitive research
Brand positioning
Timeline development
Implementation plan
Rebranding style guide
$2,500–$10,000
Brand voice guidelines
Logo usage rules
Typography system
Color palette specifications
Visual elements’ library
Digital asset templates
Looking for rebranding services for your project?
After 550+ completed projects, we can create an app in any niche — from fintech to IoT.
Contact us and get a free project estimation in 48 hours.
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Let’s go!
Let’s go!
Looking for rebranding services for your project?
After 550+ completed projects, we can create an app in any niche — from fintech to IoT.
Contact us and get a free project estimation in 48 hours.
Your role in the project
Service of interest
Budget
Please select one option in each category
You have not given your consent
Submit
Submit
Request sent
Our manager will contact you shortly.
Oops! Something went wrong while submitting the form.

Rebranding is as easy as 1-2-3

1
Schedule a call
After you fill out the form, our manager will contact you within 24 hours and arrange a call. If necessary, we are ready to sign an NDA.
At the meeting, we will get to know each other and discuss the project. We'll also talk about the approximate budget and deadlines.
Fill out the form
Fill out the form
2
Dive into project details
After the first meeting, a business analyst will contact you for a mini-audit: gathering technical requirements and creating a portrait of the project's target audience. To do that, we'll talk about your project, what your goals and restrictions are, and look at positive and negative references.
3
Prepare and submit
an estimate
We prepare a detailed estimate and presentation, which includes cost, timeline, team, and project roadmap.
After that, all that's left is to sign the contract,and we'll get started on your project! Now, let's talk about what happens after the estimate.

How the rebranding process works

1

Brand discovery and strategy

Result: Comprehensive brand strategy document
Average time frame: 2–3 weeks
We begin by understanding your business objectives, target audience, and market position. This phase includes stakeholder interviews, competitor analysis, and customer research to identify brand values and positioning opportunities. We develop a strategic foundation that guides all creative decisions.
2

Visual identity

Result: Complete visual identity system
Average time frame: 2–4 weeks
Based on the approved strategy, we create visual elements that express your brand’s personality. This includes logo concepts, color palettes, typography, and key graphic elements. We present a couple of directions for a review and refine based on your feedback until we achieve the perfect representation.
3

Brand guidelines

Result: Detailed brand guidelines ready for implementation
Average time frame: 1–2 weeks
We document all brand elements and usage rules in a comprehensive guide. This includes logo specifications, color codes, typography rules, photography style, voice and tone guidelines, and application examples. The guide ensures consistent implementation across all touchpoints.

Some facts about us

550+
Project released
Clients from all around the world
Working with customers from USA, UAE, Japan, and Germany
10 years
Of making apps for startups and businesses
>50К
Positive reviews collected by our customers' apps in the app stores
>7 years
Longest partnership with the client
200+
People on the team

Why work with Purrweb

Fast delivery

See tangible progress within the first 2 weeks and a completed rebrand in 1.5–3 months.

Direct communication

Work directly with the team creating your brand assets, receiving clear updates and straightforward explanations.

Project versatility

Choose from simple logo updates or complete brand transformations across multiple platforms.

Upfront value analysis

Get insights about your strengths, weaknesses, and opportunities during our initial consultation, regardless of whether you proceed.

Team integration

We adapt to your workflows, communication tools, and approval processes to complement your internal resources rather than disrupting them.

Flexible entry points

We can join your rebranding process at any stage. No requirement to start from scratch if you’ve already begun the rebranding journey.

What our clients say about us

Client Photo
Elena Malneva
Founder
Look4pro
Client Photo
Weilin Meng
Health Research App
Watch caseRead case
Client Photo
Viktor
Representative
Warm House
Watch caseRead case
Client Photo
Kota
CEO and founder
Everglaide
Watch caseRead case
Client Photo
William Angel
CTO
Personalised — wellness app design
Watch caseRead case
Client Photo
Marcus
CEO
Fintech Startup
Watch caseRead case
Client Photo
Asami Moriya
CEO
Zeroney
Client Photo
Andrew Castillo
CEO
Evently
Watch caseRead case
Client Photo
Teddy Wold
Klingit
Watch caseRead case
Client Photo
Seth Abel-Sadeq
CEO
KEM — Payment app
Client Photo
Abdulaziz Alkhars
Project owner
Hathera
Watch caseRead case
Client Photo
Thomas Walczak
Head of Product
EventIgnite - Digital Signature Software
Client Photo
Hagin
Momentum Max
Watch caseRead case
Client Photo
Sameera Nilupul
Founder and CEO
Kaiju Labs
Client Photo
Artem
Founder
Journey Verse
Client Photo
Artyom Zatsepin
Representative
AXES Management
Watch caseRead case
Client Photo
Christian Muckenhuber
Project lead
Fan.at
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Client Photo
Saifee
Entrepreneur from Canada
Watch caseRead case
Client Photo
Alfredo Seidemann
Founder & CEO
Viatu AG - Travel Platform
Watch caseRead case
Client Photo
Brian Stark
CEO
Stark Systems - Fintech app
Watch caseRead case
Client Photo
Chen Shi
General manager
Shaoke Logistics
Client Photo
Lisi Lai
Branding Director
VIWO Internet of Things
Watch caseRead case
Client Photo
Matt Brzowski
Founder
Buzz
Watch caseRead case
Client Photo
Vaibhav Kashyap
Product Owner
Insuretech App
Watch caseRead case
Client Photo
Nipun Virmani
Founder
RIA Insurances
Watch caseRead case
Client Photo
Olesya Kosteeva
Executive director
MyWard
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Client Photo
Domien Van Eynde
CEO
Daiokan - Marketplace for photographers
Client Photo
Mariano Ponce
CEO
Moon Sun Fire Limited - Health & Fitness Startup
Watch caseRead case
Client Photo
Delauno Hinson
Co-founder and CEO
Stealth startup
Watch caseRead case
Client Photo
Mitya Gukaylo
Product owner
StepApp
Client Photo
Mutaz Atiyat
Senior Business Development Manager
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Client Photo
Giancarlo
Co-founder and CEO
Watch Our Own
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Client Photo
Lou Severine
CEO
Сontentplace - Content marketplace
Client Photo
Andrey
The startup founder
Watch caseRead case
Client Photo
CEO of Gallivant INC
Founder and CEO
Gallivant INC
Watch caseRead case
Let’s start the rebranding process today!
We look forward to hearing from you. Contact us for a free project estimate within 48 hours.
This field is required
Incorrect number
Incorrect Email
This field is required
Please fill in all fields
You have not given your consent
Let’s go!
Let’s go!
Let’s start the rebranding process today!
We look forward to hearing from you. Contact us for a free project estimate within 48 hours.
Your role in the project
Service of interest
Budget
Please select one option in each category
You have not given your consent
Submit
Submit
Request sent
Our manager will contact you shortly.
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Other services we provide

Website redesignUI/UX design servicesUX AuditWeb DesignMobile App DevelopmentAndroid App DevelopmentiOS App DevelopmentMVP development services

FAQ

What are rebranding services?

Rebranding services help businesses update or completely transform their visual identity and messaging. This includes redesigning logos, updating color schemes, refreshing websites, and aligning all brand touchpoints to better reflect your company’s vision and market position.

What rebranding services do you offer?

We offer overall brand strategy development, visual identity design, logo creation, style guide development, website and app redesign, marketing material updates, brand audit, and implementation support across all platforms. Our services can be tailored as a complete package or as individual components based on your needs.

How do I know if my business needs rebranding?

Consider rebranding if your company has evolved beyond its current image, your visual identity looks outdated, you’re struggling to differentiate from competitors, you’re entering new markets, or customers misunderstand what you offer. Declining engagement metrics and feedback indicating confusion about your brand are also strong indicators.

How long does it take to provide rebranding services?

A complete rebranding process typically takes 1.5–3 months, depending on your company’s size and the scope of work. Individual components like logo redesign might take 2–4 weeks, while comprehensive rebranding with strategy, identity development, and implementation across all platforms requires more time.

Do you provide UI/UX design?

Yes, we provide comprehensive UI/UX design services as part of our rebranding packages or as standalone services. This includes user research, interface design, usability testing, wireframing, prototyping, and implementation support for websites, applications, and digital products.