Rebranding services

We focus on practical solutions that reflect who you are and connect with your customers. The result – clear, effective brand identities that help your business stand out.

Schedule a call

What you get with rebranding services

Rebranding strategy roadmap

A step-by-step plan that outlines your brand’s transformation journey.

We provide the timeline, key milestones, and specific actions for your new brand identity.

Rebranding style guide

A guideline that defines how your new brand should look and function.

It documents logo usage rules, color codes, typography standards, spacing guidelines, and visual examples.

Brand identity design

A visual system that makes your brand recognizable across all platforms.

Our team designs everything to reflect your business personality and connect with your target audience.

Website and app redesign

A refresh of your digital platforms to improve functionality and user experience.

This involves analyzing what’s not working, redesigning interfaces for better user flow, and implementing updates that increase conversion rates.

Brand audit

A thorough assessment of your current brand performance.

We examine how customers perceive your brand, analyze competitors, identify strengths and weaknesses, and spot inconsistencies.

UX audit

A thorough evaluation of how users interact with your digital product.

The analysis reveals navigation paths, identifies usability issues, and tests key user flows to find where people get confused or frustrated.

Featured projects

Thumbnail with screenshots of service named Energo

Voxtox — a social network with personalized audio content

Social media

Streaming

Mobile app

App redesign

Voxtox is a personalized audio streaming platform that combines social media elements, allowing users to both listen to and create content. The client had already built an MVP but faced user experience challenges. Our team was tasked with redesigning the app to make it intuitive for all users, including those new to smartphones, while maintaining the app's core functionality.

Within just 6 weeks, we completely restructured the navigation system, decluttered interfaces, and reorganized content presentation. We simplified complex user flows by reducing steps, implemented standardized design patterns familiar to mobile users, and created logical content grouping systems.

Prepared the main page concept in a week

Delivered a complete redesign in only 1.5 months

Familiar design patterns reduced the learning curve

View case

Thumbnail with screenshots of service named Gard

OrderUp — a customizable food delivery app

Foodtech

Mobile app

UI/UX design

Customization

OrderUp is a versatile food ordering platform that allows customers to place orders and book tables at restaurants and hotels without downloading an app. The platform lets business owners create customized branded pages for their establishments. We were hired to redesign the platform  and improve user experience for both business owners and their customers.

Our team redesigned the entire system while maintaining brand recognition through established colors. We implemented both light and dark themes, created an intuitive menu structure with categories and subcategories, and developed a responsive design that works seamlessly across mobile and desktop interfaces.

White-label customization for restaurant owners

Dual-purpose UX design

Versatile dark theme implementation

View case

Thumbnail with screenshots of service named Eventignite

Pay-Pay — a cryptocurrency management platform

Fintech

Web service

Brand identity

Widgets

Pay-Pay is a cryptocurrency e-wallet that allows users to buy, store, transfer, and exchange various cryptocurrencies within a single platform. The client approached Purrweb with an existing app  and landing page built from a generic WordPress template that lacked individuality and wasn’t effectively converting visitors. Our task was to completely redesign both the application interface  and the marketing website to create a distinctive brand identity and improve user experience.

Our team conducted extensive competitor analysis, created detailed mind maps, and went through multiple design concepts to transform the product. We rebuilt the navigation system, restructured complicated settings pages, added conversion widgets, and expanded functionality.

Three-concept design evolution

Custom illustrations for the app

An additional landing page for new users

View case

Thumbnail with screenshots of service named Vendify

Blue Social — proximity-based networking for real-world connections

Social networking

Mobile app

App redesign

Brand audit

Blue Social is a networking application that connects users in physical proximity through Bluetooth technology. This family-owned startup from the USA needed to refresh their 7-year-old platform  to appeal specifically to Generation Z while implementing decentralized monetization features.

Purrweb was tasked with creating a modern, clean design that would preserve the app’s core “ice-breaking” functionality — allowing users to easily make first contact with nearby people:  at conferences, events, and social gatherings.

Our team conducted extensive target audience research into Gen Z preferences, developed  a completely new visual language, and restructured the navigation system. We maintained the core brand identity through strategic use of blue accent colors while modernizing the overall aesthetic with the Red Hat Display font, clean interfaces, and rounded design elements that appeal to younger users.

Delivered the entire redesign within a fixed budget of $12,495

Completed the whole rebranding project within 3 months

Created a targeted design system based on specific Gen Z preferences

View case

Voxtox — a social network with personalized audio content

Social media

Streaming

Mobile app

App redesign

Prepared the main page concept in a week

Delivered a complete redesign in only 1.5 months

Familiar design patterns reduced the learning curve

View case

OrderUp — a customizable food delivery app

Foodtech

Mobile app

UI/UX design

Customization

White-label customization for restaurant owners

Dual-purpose UX design

Versatile dark theme implementation

View case

Pay-Pay — a cryptocurrency management platform

Fintech

Web service

Brand identity

Widgets

Three-concept design evolution

Custom illustrations for the app

An additional landing page for new users

View case

Blue Social — proximity-based networking for real-world connections

Social networking

Mobile app

App redesign

Brand audit

Delivered the entire redesign within a fixed budget of $12,495

Completed the whole rebranding project within 3 months

Created a targeted design system based on specific Gen Z preferences

View case

Rebranding services for every industry

Healthcare

Modern branding that builds patient trust while adhering to industry regulations. We understand HIPAA compliance requirements and create identities that communicate professionalism and care.

Foodtech

Appetizing visuals and interfaces that enhance the digital food experience. Our designs focus on clear navigation, intuitive ordering flows, and photography guidelines that showcase food in the best way.

Fintech

Security-inspired designs that balance professionalism with user-friendly interfaces. Our rebranding helps financial tech companies appear trustworthy while remaining approachable to various user demographics.

Education

Engaging brand identities that resonate with students, parents, and educators alike. We develop clear communication systems that work across digital platforms and traditional materials.

Real estate

Property-focused branding that highlights unique selling points and neighborhood character. Our designs help properties and agencies create memorable impressions in competitive markets.

Fitness

Energetic brand identities that motivate users and reflect wellness values. We incorporate progress-tracking elements, achievement recognition, and consistent visual language that works equally well in mobile apps and web platforms.

Transport

Movement-oriented designs that communicate reliability and efficiency. Our branding helps transportation companies build recognition across vehicles, signage, and booking interfaces.

Rebranding benefits

Enhanced brand perception

A strategic rebrand shifts how customers see your business, building stronger trust and recognition. Modern visuals and messaging strategy help overcome outdated perceptions and align your image with your actual quality and values.

Increased relevance in changing markets

Rebranding keeps your business current as consumer preferences evolve. Updated visual identity and messaging demonstrate that you understand today’s market needs and aren't stuck in outdated approaches.

Access to new customer segments

Fresh branding helps you expand beyond your traditional audience. Reimagining your identity opens doors to previously untapped markets without alienating existing loyal customers.

Improved online visibility

Contemporary branding improves your discoverability across digital platforms. A cohesive visual system designed ensures your business stands out in crowded online spaces.

Competitive differentiation

Distinctive branding creates clear separation from competitors. Strategic visual and messaging choices highlight your strengths, making it easier for customers to understand why they should choose you.

Renewed employee engagement

Updated branding renovates your internal culture and sense of purpose. Team members connect more strongly with a clearly defined brand that they feel proud to represent.

How much does rebranding cost?

Rebranding strategy roadmap

$2,000–$6,000

Market analysis

Competitive research

Brand positioning

Timeline development

Implementation plan

Rebranding style guide

$2,000–$8,000

Brand voice guidelines

Logo usage rules

Typography system

Color palette specifications

Visual elements’ library

Digital asset templates

Rebranding is as easy as 1-2-3

1

Schedule a call

After you fill out the form, our manager will contact you within 24 hours and arrange a call. If necessary, we are ready to sign an NDA.

At the meeting, we will get to know each other and discuss the project. We'll also talk about the approximate budget and deadlines.

Fill out the form

2

Dive into project details

After the first meeting, a business analyst will contact you for a mini-audit: gathering technical requirements and creating a portrait of the project's target audience. To do that, we'll talk about your project, what your goals and restrictions are, and look at positive and negative references.

3

Prepare and submit
an estimate

We prepare a detailed estimate and presentation, which includes cost, timeline, team, and project roadmap.

After that, all that's left is to sign the contract,and we'll get started on your project! Now, let's talk about what happens after the estimate.

How the rebranding process works

1

Brand discovery and strategy

Result: Comprehensive brand strategy document

Average time frame: 2–3 weeks

We begin by understanding your business objectives, target audience, and market position. This phase includes stakeholder interviews, competitor analysis, and customer research to identify brand values and positioning opportunities. We develop a strategic foundation that guides all creative decisions.

2

Visual identity

Result: Complete visual identity system

Average time frame: 2–4 weeks

Based on the approved strategy, we create visual elements that express your brand’s personality. This includes logo concepts, color palettes, typography, and key graphic elements. We present a couple of directions for a review and refine based on your feedback until we achieve the perfect representation.

3

Brand guidelines

Result: Detailed brand guidelines ready for implementation

Average time frame: 1–2 weeks

We document all brand elements and usage rules in a comprehensive guide. This includes logo specifications, color codes, typography rules, photography style, voice and tone guidelines, and application examples. The guide ensures consistent implementation across all touchpoints.

Some facts about us

550+

Project released

Clients from all around the world

Working with customers from USA, UAE, Japan, and Germany

10 years

Of making apps for startups and businesses

>50К

Positive reviews collected by our customers' apps in the app stores

>7 years

Longest partnership with the client

200+

People on the team

Why work with Purrweb

Fast delivery

See tangible progress within the first 2 weeks and a completed rebrand in 1.5–3 months.

Direct communication

Work directly with the team creating your brand assets, receiving clear updates and straightforward explanations.

Project versatility

Choose from simple logo updates or complete brand transformations across multiple platforms.

Upfront value analysis

Get insights about your strengths, weaknesses, and opportunities during our initial consultation, regardless of whether you proceed.

Team integration

We adapt to your workflows, communication tools, and approval processes to complement your internal resources rather than disrupting them.

Flexible entry points

We can join your rebranding process at any stage. No requirement to start from scratch if you’ve already begun the rebranding journey.

Olesya Kosteeva

Executive director

MyWard

Rebranding services

What you get with rebranding services

Rebranding strategy roadmap

Rebranding style guide

Brand identity design

Website and app redesign

Brand audit

UX audit

Featured projects

Voxtox — a social network with personalized audio content

OrderUp — a customizable food delivery app

Pay-Pay — a cryptocurrency management platform

Blue Social — proximity-based networking for real-world connections

Voxtox — a social network with personalized audio content

OrderUp — a customizable food delivery app

Pay-Pay — a cryptocurrency management platform

Blue Social — proximity-based networking for real-world connections

Need a rebranding agency?

Rebranding services for every industry

Healthcare

Foodtech

Fintech

Education

Real estate

Fitness

Transport

Rebranding benefits

Enhanced brand perception

Increased relevance in changing markets

Access to new customer segments

Improved online visibility

Competitive differentiation

Renewed employee engagement

How much does rebranding cost?

Rebranding is as easy as 1-2-3

How the rebranding process works

Brand discovery and strategy

Visual identity

Brand guidelines

Some facts about us

Why work with Purrweb

Fast delivery

Direct communication

Project versatility

Upfront value analysis

Team integration

Flexible entry points

What our clients say about us

Other services we provide

FAQ

What are rebranding services?

What rebranding services do you offer?

How do I know if my business needs rebranding?

How long does it take to provide rebranding services?

Do you provide UI/UX design?