Grocery Delivery App Development: Features & Costs

The concept of grocery delivery service is at least several centuries old. Back in the day, however, it was a luxury enjoyed exclusively by the privileged classes. Not anymore: the advent of the Internet and mobile technology turned it into a mass commodity available to anyone who owns a smartphone. If you’d like to enter this booming market, you’ve come to the right place — scroll down to learn all the important things about grocery delivery app development.

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Table of contents

    What is a grocery delivery app?

    Put simply, it’s an app that allows you to buy groceries from the comfort of your home — much like an online marketplace, but with food and shorter delivery times. You browse through a virtual catalog of all goods available at one or several stores, add the ones you need to the cart, pay directly in the app, and wait for the courier to bring the order directly to you. Apart from this basic functionality, today’s grocery delivery apps often feature GPS-based order tracking and various personalization elements that use AI and machine learning.

    The types of business models

    Grocery delivery apps are usually based on these two models:

    • The single-store model. A company builds an online grocery app to deliver its own products. It could be either a small store open for business only in one location or a nationwide chain — the scale doesn’t matter here. The most prominent example of this model is Walmart, an American retail corporation that runs an eponymous app used to deliver goods from branded supermarkets all across the United States.
    • The aggregator model. A company partners with several suppliers and delivers their products. In this case, the app serves as a platform that connects users with several stores at once. Think DoorDash or Instacart — all the goods in their catalogs are provided by multiple third parties, with the companies being responsible solely for the promotion and delivery of items.

    Market trends

    As of 2023, there are three key trends on the online grocery delivery market: exponential growth, heavy competition, and a focus on instant delivery. Let’s discuss them in detail.

    Exponential growth

    The global online grocery market is expanding rapidly: having grossed $286 bln in 2021, it’s expected to reach a staggering $2,159 bln by 2030. The primary driver of the demand for grocery delivery apps is the opportunity to save time and avoid impulse purchases that often happen when shopping in-store. Another factor that has an immense influence on the market is the growing preference for e-commerce, largely spurred by the pandemic and the increasing availability of mobile devices. More people than ever are now opting to buy necessities online, and this is going to become even more widespread in the coming decades. The key takeaway: 2023 is a perfect year to develop a grocery delivery app.

    Heavy competition

    In the US, the key players are Walmart, Kroger, Amazon Fresh, Instacart, and Uber Eats, while some of the upcoming brands are Imperfect Food, Thrive Market, and Dumpling. Given how attractive the market is, the competition is becoming heavier by the year. Both well-established companies and newcomers are facing the growing rivalry of players delivering meal kits and ready meals, and HoReCa* apps like DoorDash and Uber Eats are also entering the grocery delivery field. All of this means that the opportunity for new brands to take hold of the market is shrinking every year.

    Instant delivery

    In terms of the actual business practices, more companies are choosing to focus on same-day or instant delivery instead of self-pick-up (click & collect). Major players all over the world boast rapidly diminishing delivery times, with the average order clocking at an hour or less. This is coupled with the introduction of shopping subscriptions, which offer customers free delivery for a fixed price per year — some examples of this practice would be Kroger’s $79 annual subscription program called Delivery Savings Pass or Walmart’s similar $98 membership program simply called Walmart+.

    *Hotel, Restaurant, and Catering

    Popular grocery delivery apps

    Before developing your own app, it’s essential to get familiar with competitors. Here’re some examples of the most popular grocery delivery apps.


    Instacart is simply massive. This aggregator-type app is partnered with over 40,000 stores all across the United States, boasting some 500 million products available to shop across the catalog. Once the customer has placed their order, the app connects them with an in-house personal shopper who will then shop and deliver all the items on the same day. Users can use an advanced filtering system to quickly find what they need, directly communicate with shoppers, and track their orders’ progress in-app.


    Instacart’s order tracking screens


    Shipt is another major contender in the US online grocery market. In many ways, it’s similar to Instacart: the app is based on the aggregator model, partnering with various stores and connecting customers with personal shoppers from a nationwide fleet of more than 300,000 independent contractors acting on behalf of the company. In addition to this, you can set personal dietary preferences that will make it easier to navigate the catalog, as well as select favorite shoppers, add special requests and preselect substitutions.


    Shipt allows you to set personal dietary preferences that automatically filter the catalog

    Uber Eats

    Some time ago, Uber Eats was a HoReCa app that focused exclusively on delivering meals from restaurants. Well, not anymore. The current version of the app allows you to buy all your groceries online with no-contact and pickup delivery options, real-time order tracking, and unlimited $0 delivery with a subscription — all with a sleek, minimalist design that is both pretty and functional.

    Uber Eats

    Restrained & classy


    Walmart is a titan of the industry, and its app is packed with features that only confirm this status. Users can order food, clothes, household appliances, and even furniture from a seemingly infinite catalog that is conveniently separated into multiple subsections. To make the shopping process even more convenient, you can create an easily editable favorites list, quickly add your most-purchased items to the cart, preselect substitutions, and get personalized item suggestions. Once the order is placed, customers can track it in real time directly from their home screen.


    The Build your cart section displays personalized item suggestions

    The key features of grocery delivery apps for customers

    When your customers first open the app, they should be greeted with:

    A quick and intuitive registration process that can be completed in a minute or two. One way of making it as quick as possible is allowing users to authenticate with their social media accounts. If you want to greet new users with an onboarding, make sure it’s skippable — there isn’t always time for tutorials.


    Instacart offers four options for registration: either sign up with a phone number, email or social network account, or skip this step at all. After that, the user can choose a store

    After that, they find themselves in the main part of the app — the online shelves. Let’s look at what we have here:

    A catalog that is divided into various categories and offers clear product representation. A coherent structure prevents users from getting frustrated by trying to find the goods they need, while informative product cards help them make balanced decisions.

    Product search with multiple filters. Even a perfectly organized catalog won’t satisfy everyone: some people prefer to jump straight to what they need by using the search bar.

    Product ratings & reviews. Since your customers can’t touch, smell, or otherwise examine the product by themselves, they will always be warier of online shopping than in-store shopping. A simple way of building trust is introducing a system of user feedback: once the user buys a certain product, let them describe and rate their experience.


    Walmart’s feedback system helps customers make informed choices

    A shopping cart. Nothing groundbreaking here: just make sure that it comes with a straightforward way of managing items, like changing their quantity or deleting them altogether.

    OK, the cart is full of goods, and it’s time to proceed to the checkout. Several important features to implement here:

    A simple checkout process that is synched with the user profile. It’s actually one of the most crucial things on this list: a bloated and complicated checkout always means low conversion. Once customers decide to give you their money, it should be as easy to do as possible.

    Delivery scheduling. Instant delivery is cool, but it’s not always the most convenient option. Allowing users to schedule their orders adds a bit of variety and gives the app a more custom-tailored feel.

    Order status & tracking. Once the checkout is complete, the customer’s money vanishes into thin air with no instant justification for this expenditure. To alleviate their anxiety and doubt, provide them with exhaustive information about the order status and whereabouts.

    Order tracking screen

    Uber Eats offers order tracking which is a must for any delivery app

    Finally, make sure to add the user profile screen that contains the user’s payment details, address, contact information, and any other data necessary to use the app.

    The challenges of building a grocery delivery app

    Challenge #1: Structuring a catalog that contains hundreds or even thousands of products and making it easy to navigate for customers.

    Solution: Use categories, filters, smart search, and recommendations.

    Challenge #2: Convincing customers to buy products they can’t touch or smell.

    Solution: Allow users to rate products and leave reviews, provide information about ingredients and nutritional value for each position in the catalog, supplement every product card with extensive photo coverage.

    Challenge #3: Retaining customers.

    Solution: Use an AI-supported recommendations system, offer exclusive discounts, make it easy to repeat past orders, add personal tags, and implement any other personalization features you may deem necessary.

    Challenge #4: Keeping the customer sufficiently informed about the status of their order.

    Solution: Integrate a GPS-tracking service like Google Maps into the app.

    Challenge #5: Dealing with massive amounts of data that your app will invariably generate.

    Solution: Make sure the development team consists of competent specialists that can create a solid infrastructure for storing, distributing, sharing, and accessing big chunks of data.

    Challenge #6: Providing sufficient functionality for three user roles (customers, admins, and shoppers/couriers) at once.

    Solution: Create two separate apps — one for customers, another for shoppers or couriers. As well as an admin panel for managing both types of users.


    DoorDash provides its Dashers with a convenient way to track their earnings and schedule their work — all in one app

    The guide to creating a grocery delivery app

    We believe that the best approach to bringing a new concept to life is to first create a minimum viable product (MVP). An MVP is a barebone version of an app designed to showcase its main functionality. It’s perfect for gauging the market, testing the viability of your idea, and raising some funds — a fully-functioning product is much more convincing than a bunch of promises and pretty pictures. In other words, it’s a perfect fit for any startup, and this is exactly what we start with here at Purrweb. Let’s break down the whole process into several steps.

    Step 1. Analyze the market

    Before launching a grocery shopping app, you want to learn everything about the current state of the field. Get to know your competitors and study the rival products carefully in order to define their strengths and weaknesses. Understand what drives the demand and find out in what direction the whole sphere is moving at the moment. Remember that simply copying a successful solution is never enough — you always have to bring something new to the table, be it a slight improvement or a completely new technology that will revolutionize the market.

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    Step 2. Define the features of your product

    Based on the results of your analysis and your business model, choose what features you want to implement for each of the user roles (customer, admin, and courier). We’ve already mentioned the standard set of features for customers, but you can always innovate and come up with new approaches.

    Step 3. Devise UI/UX

    Once you’ve decided on the functional part of your app, it’s time to start bringing it to life. This step requires you to define the customer journey. What will they see first? Where will they want to go next? How can you take them there in the most convenient way? The user flow should be intuitive and straightforward with no unexpected turns. A team of qualified designers will take all these considerations into account, so you might consider delegating this task.

    Step 4. Write the code and launch the first version

    A coherent user flow? Check. Tasty design? Check. Seems like it’s time to write some code. The most important thing here is to make sure that your development team consists only of competent professionals who know that they’re doing — there’s nothing that users hate more than buggy software. As you want to reach as wide an audience as possible, cross-platform development is the better choice — this means simultaneously coding for Android and iOS.

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    Step 5. Gather feedback and iterate

    Establish proper channels of communication with your audience and listen to what they have to say. Bear in mind that not all feedback is helpful and parts of it may even be counterproductive — instead of trying to implement every single suggestion, focus on noticing the most important trends in the messages you receive. Once you’ve filtered the incoming flow, start implementing the suggestions that come up the most.

    Step 6. Release new updates

    Your task at this point is to gradually flesh out your product in cooperation with the target audience. Add other features from the backlog, maybe scale a bit, and simply bring the app to perfection. This might take some time — from several months to a couple of years.

    MVP vs full release

    When working on an MVP, focus solely on implementing the key functionality — in this case, 5-minute delivery. The rest comes after that

    The costs of creating a grocery delivery app

    Generally speaking, all apps can be divided into three categories: simple, medium, and complex. The distinction is mainly based on the number and complexity of features you want to implement. The grocery app development cost is intrinsically connected to the category it belongs to.

    Simple: approx. $30 000-$35 000

    Medium: approx. $36 000-$45 000

    Complex: approx. $46 000-$55 000

    Apart from the complexity of the app, there are several other factors that affect the price:

    • The complexity of the design.
    • The number of staff on the team.
    • The means of contracting: in-house, freelance, or outsource. Working with an in-house team is more expensive in the long term, whereas outsourcing can help cut some costs.
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    • The team’s location. This factor largely defines the hourly rates.
    • The number of supported platforms. Creating an app for multiple platforms (iOS, Android) means developing several versions of it at once, which is more expensive.

    Our experience in grocery delivery app development

    In 2021, a couple of prominent entrepreneurs asked us to design and build a grocery shopping app that would simplify supply management for restaurants of all sizes. This is how was born. It’s an app that merges messenger functionality with all the convenience of online stores. You can create chats with your suppliers and order the necessary goods right in those chats, keeping all the communication and deals in one place. The clients came to us only with two requirements: it had to look like Telegram and feature Tiffany Blue as the brand color. We built from scratch in 2.5 months.

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    Before that, we worked with a food tech startup that aimed to connect its customers with freelance local chefs. The team had already launched a manual Telegram-based service and gained the attention of several large investors, and it was time to create an app.

    Much like with, the concept of Talentum centered around chats. In 4 months, Purrweb designed all the UI/UX aspects, automated the existing business processes, and released the app, which now operates under the franchise of a high-end supermarket chain.



    If you have an idea for a grocery delivery app, we’d love to help you bring it to life. Reach out to us using the form below — we’ll turn your concept into an MVP perfect for gauging the market and then see it through to the full release.

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