Design a SaaS Product: features, benefits & costs

SaaS (Software as a Service) is one of the most popular IT services on the market. There is a simple reason for it: everyone benefits from the development. Businesses get agile and cost-effective products, while customers enjoy affordable and workable software on a subscription basis. After the pandemic, remote work became a new norm, therefore the demand for cloud-based solutions will only grow.

In this article, we will share key tips on how to make a good SaaS product from scratch. Learn about best design practices for SaaS platforms, development stages you can’t skip, and estimated costs. Let’s go!

Reading time: 9 minutes

Table of contents

    What is SaaS

    SaaS, or Software as a Service, is a model of software development, where a user and a cloud-based app are connected via the Internet. There is no need to install anything on your device — the solution can be accessed remotely, anytime, from any location.

    Almost all SaaS platforms are subscription-based: users pay monthly or annual fees without a serious commitment.

    Have you ever sent files or photos through a cloud space? Worked in a CRM? Created a Google Doc? Signed a document online? Chances are, you have probably used at least one SaaS platform.

    Some of the most well-known examples are Dropbox, Atlassian, ClickUp, Salesforce, Slack, DocuSign, and Google Workspace

    The role of design in a SaaS product

    UI/UX design is what makes SaaS platforms usable and unique. The user interface (UI) defines how your product looks and the user experience (UX) determines how your product works.

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    The formula of it’s very simple: Good UI + Good UX = Good SaaS product.

    But what is “good?” SaaS products are very different depending on the industry, end customers, or the business’s nature and needs. There is no pattern that fits all. Every SaaS architecture should be determined by customer experience and ensure that users are onboarded, navigated, and managed.

    If you want to develop an engaging SaaS product that stands out for customers and investors, emphasizing cutting-edge and intuitive UI/UX design is a must.

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    4 key principles of designing a SaaS product

    Great SaaS web design balances a great UX with a great looking UI to create a seamless user-friendly experience and retain your customers.

    We determined 4 main UI/UX design principles for a standing-out SaaS product.

    😌 Keep it simple

    All users want is a clear and comprehensive interface. Especially when dealing with tons of data, files, and information, your customers will appreciate minimalistic and logical architecture. The concept of less is more is very useful here. It values simplicity and implies that by having less users can achieve more and faster. Essentially, prioritize the audience of your SaaS product and focus on must-have elements that will help your users get to the desired outcome.

    🙋 Research your user’s behavior

    To create great application design, you need to know your customers and what they want from the platform. Remember that you are not the end user and can have different needs, opinions, and reactions. That is why it’s necessary to research and analyze customers’ behavior beforehand. For example, conduct surveys and focus groups. This way you can better prepare to launch a seamless SaaS product.

    ✍🏼 Contextualize it all

    In the end, the whole point of UI/UX design  is to make it easy to navigate and help customers benefit from it. Intuitiveness and tailored experience come hand in hand with context-sensitive platforms that change their behavior according to the user’s present context. For example, the location, time of the day, or task.

    💌 Opt for fast feedback

    We understand that as a startup owner, you want to get your solution on the market as soon as possible, but at the same time minimize the risks of pivoting or re-doing things. The great way to test a SaaS product is by gathering customer feedback and learning what real-world users have to say about your platform. Hereby, you can spot all mistakes and inconveniences in the early stages and adjust accordingly.

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    SaaS design best practices and tips

    As we said, in SaaS web design there is no one-size-fits-all approach, and there is no step-by-step guide to create a successful solution. However, there are some best practices

    We put together a list of 5 best design practices for SaaS web design with real-world examples. Let’s dive in!

    All platforms and devices considered

    When you create a UI/UX design for a SaaS platform, you need to keep in mind that the solutions will be used by multiple audiences — with different devices and operational systems. The biggest challenge here is to maintain consistency in branding and performance while complying with the rules of platforms. iOS, Android, and Web all have their own requirements for applications.

    Even if you want to start with only one platform, for the success of your SaaS model, we recommend thinking ahead about scaling up and considering the guidelines for multiple platforms and marketplaces at the start.

    The app can be used on mobile devices and laptops

    Easy registration 

    Sign-up is usually one of the first pages your customer interacts with. Essentially, it sets the tone for the whole user experience. Imagine this: a user opens a SaaS application for the first time and sees two options: “Login” or “Forgot password.” But they don’t have login credentials yet and need to sign up. Just the struggle of finding the needed button can drive users mad, and they only started their journey.

    Google workspace

    Also, when you design a registration form, take it as an opportunity to learn more about your customers. Ask questions (but not too many!) that are relevant to their tailored experience, and keep the layout clean and simple.

    Clear onboarding 

    Onboarding screens help users understand how to use the app and what benefits they can get. If customers find your product confusing, difficult to navigate, and useless, they will abandon it. The more engaging and creative your onboarding is, the higher chances that users will learn about functions without skipping and will stay on the platform.

    For example, Slack is a pioneer in user onboarding. They use a contextual approach and have several flows for workspace creators and invitees. Design-wise, it’s a very thorough and clear walkthrough with pop-up tips, suggestions, and prompts.

    After users are done with the signup flow, the app starts showing them around. They enter a chat with a friendly Slackbot to get prompted to learn about the app’s features. The onboarding is never-ending: a pop-up tip appears every time a user tries a feature they haven’t used before. Think about this example when you design mobile app.

    Slackbot offers immediate help for users

    Complex data in dashboards

    If your SaaS app deals with a lot of statistics and complex information, it needs to be visually organized. One of the best ways to do so is through a dashboard. Numbers, pie charts, graphs, percentages… Altogether they can be very confusing for a user, especially one, not familiar with the interface yet. Your goal here is to help customers easily grasp the information.

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    A good dashboard should display up-to-date information, have a clear layout and simple visual elements, as well as use brand colors and fonts.

    The dashboard is the main analytical tool for Salesforce users. Blue is the key color that the company uses in marketing and interface

    Efficient search tool

    Powerful search changes the way users navigate the platform and share information. When you’re designing a SaaS platform, think through what customers can potentially search and what filters or settings they would need. There are several tips for designing a custom search bar:

    • Show your search bar prominently
    • Include a text field
    • Use a search button and a search icon
    • Hide advanced options

    7 steps of how to design a SaaS product 

    All SaaS companies start with an idea, and the path toward the end product takes a lot of work. If you have an idea for a platform and feel ready to start the development process, there are several things you need to do on your own and with a team of developers.

    For a comprehensive SaaS app, you will need a whole team of developers, designers, and QA engineers. If you don’t have time to hire and onboard a dozen new employees, an outsourced team is a perfect option for you.

    At Purrweb, our goal is to help startup owners to test their ideas and develop an MVP in 3 months. We have 8 years of experience and already successfully launched more than 300 projects, including SaaS platforms
    • Conduct market and competitor analysis 

    First things first: before launching anything in the market, you need to “take a screenshot” of its current state by performing market and competitor analysis. Look at the existing SaaS platforms and make a list of their advantages and disadvantages.

    • Define your unique selling proposition 

    Based on market research and competitor analysis, you need to define what is so unique about your app and why customers will use your platform and not others. The great question to start with is “What do I offer that my competitors do not have?”. It can be outstanding elements, a wider or smaller range of features, or an unusual approach to your SaaS model.

    • Choose the monetization model 

    Normalize thinking about money! For the sustainability of your SaaS product, it’s very important to think about how your platform is going to earn money. The most popular stream of revenue for SaaS projects is a subscription when users pay a regular fee to access the service. Some platforms also run ads and offer premium services for an extra charge.

    • Plan multi-tenant architecture emphasizing security and performance  

    Multi-tenancy refers to multiple customers, it’s an architecture approach in which a single instance of a software application is meant to serve several different tenants at once. The approach has its advantages: multi-tenant solutions are more affordable and easy to set up, manage, and maintain.

    Before working on UI design services and UX for your SaaS platform, you need to plan the solution and create mockups for the interface.

    • Choose a technology stack 

    Selecting the right technology stack for a SaaS is a foundation for the whole project cycle. Based on your ideas, ambitions, and needs, the developers will select the stack for the front and backend to efficiently execute the platform. First, the team will dive in and research the scope of the project. Then, they will define the workflows and set up the needed stack for the server side and the client side.

    • Build and MVP 

    If someone asks us “Do I even need an MVP to develop a successful SaaS platform?” our answer is always a yes. MVP, or minimum viable product, is the first basic version of the product. It helps startups with several objectives: to test the idea, get feedback from real users, and see if their project is relevant to the current trends in the SaaS market.

    MVP prevents business owners from dumping the whole budget and energy on a solution that might end up unwanted on the market or unclear to target customers. To avoid this scenario, we recommend starting with MVP development and testing your idea for less time and cost, without serious risks.

    • Launch, test, and improve 

    After you release an MVP and analyze customers’ feedback, it’s time to decide what is next. Some startups pivot to a completely different approach, some adjust their marketing strategy, while others just leave everything as it’s and scale up.

    How much does it cost to design a SaaS product

    And to design a SaaS project on a budget? We know the answers. Here is what budget you need to plan for SaaS development.

    🚨Disclaimer: This is our estimation for an average-complexity SaaS project created at Purrweb. We don’t guarantee other companies have the exact costs or timelines.

    Type of serviceDescriptionTimeframeCosts
    PlanningWe meet up, discuss your idea, and plan the development1 week$0
    UI/UX DesignWe create several ideas for the screens and present the mock-ups to you. The last word is always yours, but we’ll be happy to give you some advice53 hours$3 255
    Front-end DevelopmentWe work on everything that the user sees on the screen174 hours$9 905
    Back-end DevelopmentWe define the business logic, set up servers, and execute all


    144 hours$8 315
    Project ManagementWe oversee the project, appoint responsible team members, control deadlines, and communicate with youAlongside the development$2 550
    Optional: Post-launch MaintenanceWe help you release updates, scale up, and adjust the features based on users’ feedbackAfter the releasefrom $1050/a month

    Overall, to build an MVP for your SaaS product including UI design services and UX, you will need from $20 000 to $30 000. On average, it will take around 2-4 months.

    Wrapping up

    Creating a SaaS product is a complex and challenging task itself. If you want to stay relevant to the market and focus on the UI/UX design, it adds an extra layer of responsibility to the team.

    But everything is possible with the right developer who has the experience and pays attention to detail. Make sure they understand the most common challenges that come with SaaS development and already have solutions for them. If you make the right choice, you will have a team of professionals to lean on with any questions, for example, how many fonts to choose or how to use gamification.

    About us

    At Purrweb we provide mobile and web software development services with straightforward and cutting-edge UI/UX to level up the user experience. We help startups and existing companies build an MVP from a SaaS business model in 3 months and test a business idea with real-world customers.

    Wanna move forward with your SaaS idea and consult our developers? Drop your email via the contact form below and we’ll get back to you soon

    Our cases

    We have a lot of experience with cloud-based apps and SaaS web design. For example, we once created an e-signature service for signing documents online. We had to deal with a wide range of challenges: from the legal regulations in different countries to API integrations and flow change after the release.

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    FAQ s

    • What is SaaS?

      Software as a Service is a model of software development, where a user and a cloud-based app are connected via the Internet. There is no need to install anything on the computer or on a smartphone — the solution can be accessed remotely, anytime, from any location.

    • What is so special about the SaaS UI/UX design?

      There is no pattern that fits all. SaaS products are very different depending on the industry, customers, and the needs of the business. Every solution should prioritize customer experience and ensure that users are onboarded, navigated, and managed.

    • How to choose the right product design services provider?

      Look for a developer who has experience and pays attention to detail. Make sure they understand the most common challenges that come with SaaS companies and already have solutions for them.

    • How much does it cost to create a design for SaaS?

      To build an MVP for your SaaS product including design services UI and UX, you will need a budget $20 000 to $30 000.

    • How long does it take to design SaaS?

      On average, it will take around 2-4 months.