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Buy My Brains: P2P Marketplace for Creatives

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monetization
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Client

01

In the spring of 2023, we were approached by a client
who specializes in event management.

She often interacts with creative individuals and understands
how challenging it can be to promote innovative work through
social media and other platforms.

She came up with an idea — to create a marketplace where
creative people could sell their intellectual property. However,
she only had a general vision of how the platform would work
and didn’t know how to bring her idea to life.

In the spring of 2023, we were approached by a client who specializes in event management.

She came up with an idea — to create a marketplace where creative people could sell their intellectual property. However, she only had a general vision of how the platform would work and didn’t know how to bring her idea to life.

About the project

02

The platform is called Buy My Brains.
It’s a peer-to-peer (P2P)
platform with two roles: buyer and seller.
It’s specifically designed for selling non-physical products, such as:

Pink brain illustration
training programs
texts
videos
art
educational marathons
design concepts
games
courses
photos
illustrations
business plans
music

The (monetization model) for Buy My Brains
includes paid ad postings and promotion services.

The platform is called Buy My Brains.
It’s a peer-to-peer (P2P)
platform with two roles: buyer and seller. It’s specifically designed for selling non-physical products, such as:

Pink brain illustration
тренинги
тексты
видео
арт
марафоны
дизайн-концепции
игры
курсы
фотографии
иллюстрации
бизнес-планы
музыка

The (monetization model) for Buy My Brains
includes paid ad postings and promotion services.

Tasks

Develop a website prototype
Create a landing page
Animate a short video for the landing page
Three blue flowers with yellow centersBlue flower with decorative outlines

How it works

04
Category selection screen for a platform

On the homepage, users see a list of product (categories) and can
select the areas of interest

01
Marketplace for art and design listings

Based on the selection, the platform generates a (feed) of relevant offers.

02
Yoga masterclass information screen

Clicking on a product opens a (card), with more information.

03
Profile page of a seller on a marketplace platform

Sellers have  (profiles showcasing). their works, where users can
learn more about the seller and their creativity.

04
<
>
/04
Mobile app category selection screen

On the homepage, users see a list of product (categories) and can select the areas of interest

Artworks and crafts listing screen

Based on the selection, the platform generates a (feed) of relevant offers.

Yoga masterclass promotion screen

Clicking on a product opens a (card), with more information.

E-commerce profile featuring handmade ceramics

Sellers have  (profiles showcasing). their works, where users can learn more about the seller and their creativity.

<
>
/04

Сolor palette

05

Since the target audience is composed of creative individuals, the client
wanted a unique and vibrant design with psychedelic elements.
She shared (references) and suggested using
orange and purple as the primary colors.

Palette for
Dark
Light
theme
Decorative

Our designers were initially hesitant about such a bold
color combination and explored alternative options.
However, the client insisted on orange and purple
because that’s how she envisioned the platform.

Since the target audience is composed of creative individuals, the client wanted a unique and vibrant design with psychedelic elements.
She shared (references) and suggested using
orange and purple as the primary colors.

Decorative

Our designers were initially hesitant about such a bold color combination and explored alternative options. However, the client insisted on orange and purple because that’s how she envisioned the platform.

палитра для
темной
светлой
темы
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buy my brains
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buy my brains
buy my brains
buy my brains
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Developed the landing page

06

Using the reference and the color palette, we
proposed (two design options) for the homepage

Using the reference and the color palette, we
proposed (two design options) for the homepage

She also suggested animating the eyes to make them open and close. We took it further by adding a gentle swaying animation.

The client chose the (first option). 

She loved the bright, eye-catching design and thought
it would resonate with the creative audience.

Decorative

The client chose the (first option). 

She loved the bright, eye-catching design and thought it would resonate with the creative audience.

She also suggested animating the eyes to make them open and close. We took it further by adding a gentle swaying animation.

Animated the short video

07

The client wanted a short video for the (About the Platform), section to explain the essence of Buy My Brains.

She gave us two ideas — surreal trash or a universal mind.
We brainstormed and came up with several concepts.

Abstract depiction of Saturn planet

In the end, we settled on the  (universal mind)

idea, centering the story around an all-seeing eye with a brain
as its pupil.

Eye with brain illustration

Our designer also introduced a quirky character
— a human-goose — that fit perfectly into the
platform's aesthetic.

The video metaphorically represents the transfer of
knowledge and experience. The human-goose absorbs
the creativity of others and fills up with inspiration.

Abstract depiction of Saturn planet

She gave us two ideas — surreal trash or a universal mind. We brainstormed and came up with several concepts.

Eye with brain illustration

In the end, we settled on the  (universal mind)

idea, centering the story around an all-seeing eye with a brain as its pupil.

Our designer also introduced a quirky character — (a human-goose) — that fit perfectly into the platform's aesthetic.

The video metaphorically represents the transfer of knowledge and experience. The human-goose absorbs the creativity of others and fills up with inspiration.

Results

08

We (delivered the project)  within the agreed
budget and timeframe.

The client was happy with the final product — the
platform met her vision and expectations. She
gathered analytics to measure interest in the project
and is now seeking investors.

Illustration of a stylized face with symbols

We
(delivered the project) within the agreed budget and timeframe.

Decorative

The client was happy with the final product — the platform met her vision and expectations. She gathered analytics to measure interest in the project
and is now seeking investors.