Brand identity design services

We create complete brand identities for startups and growing businesses: logo, color and typography system, and guidelines your team can use from day one. The result is a consistent look across your product, website, and marketing.

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What you get with our brand identity design services

Logo design

A distinctive mark that works at every size, from favicon to billboard.

We explore several directions, refine the strongest one with you, and deliver final files in vector formats.

Visual identity system

Colors, typography, and graphic elements that hold the brand together.

A coherent system your designers and marketers can apply to any format without guesswork.

Brand guidelines

A practical brandbook, not a decorative PDF.

Usage rules for the logo, palette, and type: clear enough for an in-house team or a contractor to follow.

Brand collateral

Business cards, pitch decks, and social media templates.

Ready-to-use assets so the new identity shows up in daily work, not just in the brandbook.

Digital-first assets

App icons, UI accents, and website graphics.

As a UI/UX studio, we design identities that translate cleanly into product interfaces and app stores.

Logo redesign

A careful update of an existing mark.

When the brand has equity worth keeping, we modernize the logo without losing recognition.

Featured projects

Logofolio — a collection of logos designed by Purrweb

Logo design

Brand identity

Showcase

Six logo projects from our design team: Vims, Naqera, Shaoke, Boxz, Spark, and FPS. Each started with research into the client’s market and audience, went through several concept directions, and ended with a mark the client could build a brand on.

The collection shows how we approach form, color, and typography across very different niches, from delivery services to consumer apps.

Six logos across different industries

Every mark developed from several concept directions

Final files delivered as scalable vector assets

View case

Shaoke — visual identity for a liner shipping company

Logo redesign

Visual identity

Logistics

Shaoke is a delivery service providing liner shipping, logistics, and customs clearance. The company came to us with an outdated logo and a request for a minimalistic corporate identity: simple, clean, and recognizable, in line with how major carriers present themselves.

We started with a black-and-white logo to agree on the shape, then developed color schemes based on competitor analysis, picking a palette no direct competitor was using.

Logo redesign approved from the first shape concept

Palette chosen after a competitor color analysis

One identity system covering four service departments

View case

Logofolio — a collection of logos designed by Purrweb

Logo design

Brand identity

Showcase

The collection shows how we approach form, color, and typography across very different niches, from delivery services to consumer apps.

View case

Shaoke — visual identity for a liner shipping company

Logo redesign

Visual identity

Logistics

We started with a black-and-white logo to agree on the shape, then developed color schemes based on competitor analysis, picking a palette no direct competitor was using.

View case

Brand identity design for every industry

Fintech

Identities that signal reliability and precision. Restrained palettes, confident typography, and a logo that looks at home next to banking partners.

Healthcare

Visual systems that communicate care and professionalism, and read clearly on everything from an app screen to clinic signage.

Foodtech

Appetizing, energetic identities for delivery services and restaurant tech, built to stand out in a crowded app store shelf.

Logistics

Clean, systematic branding for carriers and delivery companies. Our Shaoke identity project is a working example.

Education

Approachable identities for edtech products that need to feel credible to parents and engaging to students at the same time.

Real estate

Premium-leaning visual systems for proptech and property brands, where trust is the deciding factor.

SaaS

Product-led identities where the logo, landing page, and interface share one visual language from the start.

What a strong brand identity gives you

Recognition from day one

A consistent mark and palette make a new product easier to remember and recognize across ads, app stores, and social feeds.

Trust before the first purchase

Companies with a coherent identity read as established. That perception shortens the distance between first visit and first deal.

Consistency across channels

Guidelines keep the brand looking the same in the product, on the website, and in marketing, no matter who produces the asset.

Faster marketing production

With templates and a defined system in place, teams stop reinventing visuals for every campaign and ship materials quicker.

Differentiation in crowded niches

A deliberate identity separates you from competitors using the same stock templates and default palettes.

A foundation that scales

A system designed with growth in mind survives new products, new markets, and new formats without a redesign.

How much do brand identity design services cost?

Brand identity design

$3,000–$15,000

Logo design (several concept directions)

Color and typography system

Brand guidelines

Collateral kit: business cards, deck, social templates

Source files in Figma and vector formats

Most identity projects at Purrweb land around $10,000. The final estimate depends on scope: a logo refresh sits at the lower end of the range, a full identity system with guidelines and collateral at the upper.

After the first call you get a free project estimation within 48 hours, with the scope and price fixed before design starts.

Getting a brand identity is as easy as 1-2-3

Schedule a call

After you fill out the form, our manager will contact you within 24 hours and arrange a call. If necessary, we are ready to sign an NDA.

At the meeting, we will get to know each other and discuss the project. We'll also talk about the approximate budget and deadlines.

Fill out the form

Dive into project details

After the first meeting, a business analyst will contact you for a mini-audit: gathering technical requirements and creating a portrait of the project's target audience. To do that, we'll talk about your project, what your goals and restrictions are, and look at positive and negative references.

Prepare and submit
an estimate

We prepare a detailed estimate and presentation, which includes cost, timeline, team, and project roadmap.

After that, all that's left is to sign the contract,and we'll get started on your project! Now, let's talk about what happens after the estimate.

How the brand identity design process works

Discovery and brand strategy

Result: Positioning summary and an agreed creative direction

We start with your business goals, audience, and competitors. Stakeholder interviews and market review show where the brand can stand out and what it has to communicate.

Before anyone draws a logo, we align on moodboards and direction, so design decisions later have a rationale behind them.

Logo and visual system design

Result: Logo concepts and a complete visual identity

We present several logo directions and refine the strongest one through iteration rounds with you. The approved mark grows into a full system: color palette, typography, and graphic elements.

You see work in progress throughout, with tangible results within the first two weeks.

Guidelines and handoff

Result: Brand guidelines and a full asset package

We document the identity in practical guidelines and hand over everything your team needs: vector logo files, color and type specs, collateral templates, and source files in Figma.

If the rollout needs support, we stay available for follow-up formats and questions.

Some facts about us

550+

Project released

Clients from all around the world

Working with customers from USA, UAE, Japan, and Germany

10 years

Of making apps for startups and businesses

>50К

Positive reviews collected by our customers' apps in the app stores

>7 years

Longest partnership with the client

200+

People on the team

Why work with Purrweb

Fast delivery

See tangible progress within the first 2 weeks and steady weekly iterations until handoff.

Direct communication

Work directly with the team creating your brand assets, receiving clear updates and straightforward explanations.

Project versatility

Choose from simple logo updates or a complete identity system rolled out across product, web, and marketing.

Upfront value analysis

Get insights about your strengths, weaknesses, and opportunities during our initial consultation, regardless of whether you proceed.

Team integration

We adapt to your workflows, communication tools, and approval processes to complement your internal resources rather than disrupting them.

Flexible entry points

We can join your identity project at any stage. No requirement to start from scratch if you already have a logo or partial brand assets.

Elena Malneva

Founder

Look4pro

Brand identity design services

What you get with our brand identity design services

Logo design

Visual identity system

Brand guidelines

Brand collateral

Digital-first assets

Logo redesign

Featured projects

Logofolio — a collection of logos designed by Purrweb

Shaoke — visual identity for a liner shipping company

Logofolio — a collection of logos designed by Purrweb

Shaoke — visual identity for a liner shipping company

Need a brand identity for your business?

Brand identity design for every industry

Fintech

Healthcare

Foodtech

Logistics

Education

Real estate

SaaS

What a strong brand identity gives you

Recognition from day one

Trust before the first purchase

Consistency across channels

Faster marketing production

Differentiation in crowded niches

A foundation that scales

How much do brand identity design services cost?

Getting a brand identity is as easy as 1-2-3

How the brand identity design process works

Discovery and brand strategy

Logo and visual system design

Guidelines and handoff

Some facts about us

Why work with Purrweb

Fast delivery

Direct communication

Project versatility

Upfront value analysis

Team integration

Flexible entry points

What our clients say about us

Other services we provide

FAQ

What do brand identity design services include?

How much does brand identity design cost?

What’s the difference between brand identity design and rebranding?

How long does it take to design a brand identity?

What deliverables do we get at the end?