What do brand identity design services include?

A typical scope covers logo design, a visual identity system (color, typography, and graphic elements), brand guidelines, and collateral such as business cards, presentation decks, and social media templates. The exact set depends on what your business needs: some clients come for a logo and basics, others for a complete system.

How much does brand identity design cost?

At Purrweb, brand identity projects range from $2,500 to $10,000, with most landing around $5,000. A logo refresh sits at the lower end, a full identity system with guidelines and collateral at the upper. You get a free estimation within 48 hours after the first call.

What’s the difference between brand identity design and rebranding?

Brand identity design builds a visual identity from scratch, usually for a new company or product. Rebranding updates an existing brand: the strategy starts from what the brand already owns and what should change. If you already have a brand and want to refresh it, our rebranding services are the better fit.

How long does it take to design a brand identity?

It depends on scope. A logo-focused project moves faster than a full identity system with guidelines and collateral. In either case, we show tangible progress within the first two weeks and work in short iteration cycles, so you see and influence the direction early rather than waiting for a single big reveal.

What deliverables do we get at the end?

Vector logo files in standard formats, color and typography specifications, brand guidelines, collateral templates, and editable source files in Figma. Everything is yours to use and extend, with no lock-in to our team.

Brand Identity Design Services for Startups

Our manager will contact you within 24 hours and arrange a metting. If necessary, we are ready to sign NDA.

At the meeting, we will get acquainted and discuss the task. We will also talk about the preliminary budget and timeline.

After the meeting, a business analyst will reach out to you to gather technical requirements and make a portrait of the target audience of the project.

Then we will present an estimate for you project, where we will outline the cost, timeline, team, and project roadmap.

After that, all thhat’s left is to sign the contract, and we’ll start implementing your project!