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IGRA SERVICE

  • Smart TV
  • Design
  • Development
  • Telecom

Watch TV, not the menus

Outcome

The first build was handed over for publication preparation.

Related services: UI/UX design, Desktop and Smart TV.

Client
Igra Service is a Krasnoyarsk provider offering internet, television and video surveillance across the region.
Project
We redesigned the Smart TV interface and built the front end. The back end stayed with the client.
Timeline
Around 5 months to the first version
Scope
  • Design navigation for a remote.
  • Build for Android TV, Samsung and LG.
  • Connect the client’s API.
Phone-number sign-in inside a TV, beside an enlarged authentic numeric-row detail.
Remote navigation

Focus you can see

TV viewers use a remote, not a mouse or touchscreen. They sit far from the screen and navigate with buttons. We made the focus visible, labels and elements large, and navigation predictable. This also supports older viewers and people with little digital experience.

Two televisions show phone-number entry and an explanation of an invalid number.
Phone sign-in

A familiar action, a bigger screen

A familiar phone number opens the app. Large fields suit the remote; hints explain an invalid number.

A television displaying the translated phone-number sign-in screen on a dark field.
Channel catalogue

Find a programme without the hunt

The home screen offers shortcuts to the main sections. The article describes the route as two or three remote clicks. Viewers can search channels by name, filter by genre and check programme times. One click starts playback.

The services screen inside a TV, beside an enlarged account-balance card.
Beyond broadcasts

Services on the same TV

Viewers can check their plan and balance, review active options and manage services on the TV. Active features and package contents are visible without searching through settings.

A technical typography spread: React and React Native, the client’s API, Android TV, Samsung and LG.
Behind the screen

Simplicity takes integration

The existing API did not always return correct responses. With the client’s team, we resolved authentication issues, agreed on data structures and added front-end validation. Platform differences informed the architecture and player testing.

Around five months to the first version, beside a television displaying provider services.
First version

Ready for the next release

Around 5 months to the first version. We handed over the build; final testing and publication preparation were still underway when the article was written. The structure accommodates new sections. Recommendations, viewing history and expanded surveillance remained future plans.

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