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RASSVET LASH

  • UX/UI Design
  • Beauty Industry
  • Mobile Development

Mobile App for Eyelash Extension Masters

Result
App Store Google Play
Client

Irina and Maria are the founders of the RASSVETLASH eyelash extension school. They develop unique effects that are in demand by masters worldwide. 100k+ followers on social media, a reputation as trendsetters in the industry.

Project

An app that allows masters (lash artists) to purchase schemes with unique effects and watch video tutorials.

Tasks
  • Create a stylish design for the target audience
  • Develop the MVP of the app
  • Create an admin panel for content management
  • Integrate Russian and international payment systems
  • Implement multilingual support
  • Assist with the release in stores
Printed collection of RASSVETLASH effect schemes
Client's business task

For a long time, effect schemes were sold in a printed collection through marketplaces. The clients decided to create a mobile app to:

  • attract a new audience,
  • increase brand awareness,
  • obtain a direct sales channel, bypassing intermediaries.
Animated cards with brand references and design characteristics
Design Concept

Focused on the brief, references from the clients, and competitors' solutions.

The main request was for a concise, stylish design that creates a sense of exclusivity.

Created two mood boards. The clients chose the first one: with a calm palette and minimalism.

Home page, language selection, and effect details in the app

In the concept, we used a muted palette that does not distract the user's attention, added a "New Effects" block on the main page to shorten the path to purchase. The call-to-action buttons were highlighted in a dark color on a white background.

Language selection screen in the RASSVETLASH app
Video Intro

Instead of a static splash screen, we proposed a stylish video featuring the clients to enhance the personal brand.

App cart with effect packages
Development Details

The most challenging part was integrating payment systems. For the Russian market, we chose CloudPayments via SBP.

For the international version, we used in-app purchases but faced a technical limitation: it was not possible to add items to the cart and pay for everything together — each effect needed to be purchased separately. We solved this issue through packages of 1, 3, 5, and 15 effects with payment in a single transaction.

Outcome

The app is released: Google Play and App Store. 1000+ users in the first month.

We created a digital product that fits into the aesthetic of the RASSVETLASH brand and opens a new business direction.

Is there a service you want to make more convenient and efficient?

Contact us — we will help identify growth points and suggest improvements.

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