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Trustname

  • Web application
  • UX/UI design
  • Development

A public domain name. Personal data kept private.

Outcome

Launched; the registrar passed ICANN accreditation

Related services: UI/UX design, Web development.

Client
An IT company from Estonia
Project
A web application for domain registration and management
Timeline
Six months to the first version
Scope
  • Design and develop a domain registrar
  • Plan for scaling
  • Add features as the service grows
The challenge

Entering a complex market

An IT company from Estonia needed a domain registrar with affordable renewals. Our job was to design and develop the web application, with room for the service to grow. Data privacy shaped the positioning, while familiar user journeys guided the interface.

Trustname’s dark landing page and light workspace shown in two laptops
Design

A dark entrance. A light workspace.

We studied competitors and cybersecurity websites, then put together two moodboards. With the client, we chose cool blue and green tones. Dark landing pages set the service apart from competitors; a light application helps users focus on their tasks. Green buttons highlight the next step.

The real domain name search page in a laptop mockup
Domain names

Start by finding your name

The registrar checks whether a name is available and reserves it. Search leads into buying and registering a domain.

DNS management in a laptop with an enlarged detail of the real settings alongside
Management

The work continues after purchase

A transfer moves a domain from another registrar or owner. DNS management lets users configure the records that link a domain name to IP addresses. We kept the workspace light so users can focus on these tasks.

Trustname’s privacy section in a laptop alongside contrasting typography
Privacy

A public domain. Private personal data.

A domain helps people find a website, but its owner’s personal information need not become public. Two-tier Whois Privacy protects those details while preserving domain ownership.

Typography pairing the ready-made COREhub backend with Purrweb’s work
Development

Not everything needs building from scratch

We chose COREhub’s ready-made backend for the infrastructure. Purrweb designed the product and built the frontend, then developed a backend integration layer to connect them. The registrar passed ICANN accreditation. This was an integration project, not infrastructure built entirely from scratch.

The final Live composition with the Trustname search page in a laptop
The outcome

Launched, then kept building

We developed the first version of the registrar in six months, within the schedule and budget. It launched in March 2026; users registered 1500 domains in the first month. Work continued after launch: hosting for websites, SSL certificates for encrypted connections, and a Help center with a knowledge base and support.

Learn more

The full story behind Trustname

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