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NTES

  • Web design
  • Industry
  • Catalogue
  • Brand identity

Factory scale, in one working window

Outcome

Key page designs, a visual concept, a component library and a refined brand mark.

Related services: UI/UX design, Branding.

Client
NTES, a manufacturer of oil-industry measuring equipment, electric heaters and mini loaders based in Tatarstan.
Project
Corporate website redesign and logo modernisation.
Timeline
About 6 weeks
Team
Art director, designer and project manager.
Scope
  • Show the scale of production.
  • Keep the familiar brand character.
  • Connect the catalogue, technical data and contact options.
The translated NTES homepage in the same desktop-monitor composition. The workspace is a concept; this screen replaces the unavailable translation of the original view.
The factory in view

Over 35 years, NTES developed several business areas while its website grew gradually; professional buyers need the overall picture: what the company makes, how its services work and where to find specifications. We started there, keeping the brand recognisable. The workspace in these visuals is conceptual scenography, not an actual factory interior.

The genuine NTES homepage in a desktop monitor: green, Oswald typography and the historical mark.
Restraint remains

We deepened the green and strengthened the typography. Oswald brought out the engineering character without bright decorative effects.

Emphasis moves in

A sidebar of banners gave way to emphasis within the main page flow. Business areas share a card design, while mini loaders have a dedicated entry point. The range now belongs to a continuous homepage presentation: the company, its business areas, advantages and services.

The translated NTES homepage in the same desktop-monitor composition. The workspace is a concept; this screen replaces the unavailable translation of the original view.
From image to data

The product page goes beyond a photograph: specifications and technical information take priority. Contact options sit nearby, letting visitors approach the company after studying the equipment. Shared navigation connects the product sections, so a detailed page remains part of the catalogue rather than an isolated destination.

Learn more

The process, concept search and collaboration with NTES — read the story

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